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Amazon launched a free, on‑demand video curriculum called “Advertising Fundamentals” in the Advertising Learning Console. The self‑paced series includes...
Seller Central News
Amazon has launched a free video curriculum called “Digital Advertising Fundamentals” in the Advertising Learning Console. The on‑demand modules are 5‑10...
Seller Central News
In February 2026 Amazon launched a free, on‑demand video course called “Advertising Fundamentals” inside the Advertising Learning Console. The four‑module...
Seller Central News
In February 2026 Amazon launched a free, on‑demand video curriculum in the Amazon Advertising Learning Console. The series offers 3‑8 minute modules on...
Seller Central News
Amazon advises sellers to pair time‑limited Lightning Deals, Best Deals or coupons with Sponsored Products/Brands ads during peak events. 2021‑2022 data shows...
Seller Central News
Amazon data shows that pairing a Lightning Deal with Sponsored Products lifts retail sales by 17% and boosts product‑detail page views by 39%. Amazon advises a...
Seller Central News
Amazon is hosting a free, virtual Amazon Ads Summit in early November featuring 30‑45 minute live sessions across three tracks—Sponsored Products, Sponsored...
Seller Central News
Amazon will host a free virtual summit on June 6‑7 that teaches sellers how to optimize Sponsored Brands, Sponsored Products and Sponsored Display. Workshops...
Seller Central News
Amazon is hosting a free virtual Ads Summit on June 6–7 with sessions on peak-period advertising strategies, hands-on workshops, and expert guidance for...
Seller Central News
Amazon Advertising rolled out a free multi‑day Virtual Advertising Summit and a permanent Shopping Events Learning Hub. Both teach a budget‑duration framework...
Seller Central News
Amazon Ads unveiled a free Virtual Advertising Summit (live next month) and a permanent Shopping Events Learning Hub. The new budget‑pacing guidance shows...
Seller Central News
Amazon’s analysis of global data from Jan – May 2021 shows that Sponsored Brands campaigns that mix video, spotlight and custom‑image creatives achieve a 5.5%...
Seller Central News
Amazon reports that mixing video with spotlight or custom‑image ads in Sponsored Brands lifts ROAS by about 5.5% (e.g., from 3.8 to 4.0) and CTR from 1.2% to...
Seller Central News
Amazon is urging Sponsored Brands advertisers to add video creatives (6‑45 sec, 15‑30 sec sweet spot) after internal data showed a 5.5% ROAS lift versus...
Seller Central News
Amazon’s Campaign Manager now includes “budget rules,” letting sellers set schedule‑based or performance‑based rules that automatically raise daily budgets up...
Seller Central News
Amazon has released guidance on two quick Sponsored Brands optimizations: linking ads to your Amazon Store for fuller brand discovery, and adding custom...
Seller Central News
Amazon released two 30‑second tutorial videos showing how to (1) link Sponsored Brands headlines to a Store page and (2) replace the default white‑background...
Seller Central News
Amazon refreshed its keyword match‑type guidance for Sponsored Products and Sponsored Brands, detailing how broad, phrase and exact matches expand or restrict...
Seller Central News
Amazon has launched Sponsored Ads on its Belgian marketplace (Amazon.be) using the same self‑service console as Germany, France and the Netherlands. Sellers...
Seller Central News
Amazon Advertising is offering a free four‑session webinar series (each 60 minutes) that teaches sellers how to reallocate budgets, add exact‑match and...
Seller Central News