Overview

Amazon has released two concise training videos that show sellers how to (1) direct Sponsored Brands traffic to their Amazon Store instead of a single product page, and (2) replace default white‑background images with custom lifestyle photos. Implementing these tweaks takes only seconds per campaign but can lift click‑through rates (CTR) and return on ad spend (ROAS) for most advertisers.

Key Points

• Store‑linked ads — Redirecting a Sponsored Brands headline to your full Store lets shoppers browse the entire catalog, often raising average order value by 15%‑20% in Amazon’s internal tests.
• Lifestyle creatives — Adding a real‑world photo (e.g., a cookware set on a kitchen counter) can boost CTR by up to 30% compared with plain product shots.
• Quick‑learn videos — Each tutorial runs about 30 seconds, meaning even sellers with limited time can apply the changes within a single work session.
• No extra spend — Both optimizations use existing campaign budgets; the performance lift comes from better user experience, not higher bids.
• Resolution requirement — Amazon recommends a minimum of 1,200 × 628 pixels for lifestyle images to ensure crisp display on desktop, mobile, and tablet.
• A/B testing friendly — Duplicating an existing campaign and applying one tweak at a time lets you measure impact on CTR, cost‑per‑click (CPC), and ROAS before a full rollout.

How the Two Sponsored Brands Tweaks Work

1. Link to Store — In the campaign builder, select “Store landing page” instead of “Product detail page.” For example, a seller of organic teas can point the ad to a Store page that showcases all tea blends, brewing accessories, and a brand story, rather than sending shoppers directly to a single Earl Grey listing.
2. Upload Lifestyle Image — In the creative section, click “Add custom image” and upload a high‑resolution lifestyle photo that features the product in use. A backpack brand might use a mountain‑trail shot where the pack is clearly visible on a hiker’s back, meeting Amazon’s 1,200 × 628‑pixel guideline.