Overview

Amazon has launched a free, video‑based training program that walks marketplace sellers through the fundamentals of digital advertising on the platform. The course is hosted in the Amazon Advertising Learning Console and is available to any seller with an advertising account. Mastering the material can help sellers launch, refine, or scale paid campaigns, which is increasingly essential for product visibility.

Key Points

• Free video curriculum — The entire program is offered at no cost and can be streamed on demand through the advertising learning console.
• Core topics covered — Lessons include ad creation, key advertising terms such as ACOS, ROAS, impressions, and click‑through rate, as well as the tools and metrics used to build and evaluate campaigns.
• Multi‑language support — Amazon provides the training in several languages, allowing sellers from North America, Europe, and Asia to access the same content in their native tongue.
• Same login as ad manager — Sellers use the credentials they already employ to manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, eliminating the need for a separate account.
• Progressive learning path — The curriculum starts with basic concepts like how Amazon’s ad auction works and advances to practical steps for budget allocation, bid optimization, and performance analysis.
• Strategic timing — With Amazon’s advertising revenue growing rapidly, the course aligns with the platform’s push to equip more sellers with the skills needed to generate profitable ad spend.

How the Free Video Course Works

1. Log in to the Advertising Learning Console — Sellers sign in with their existing Amazon advertising credentials; the dashboard immediately displays the “Digital Advertising Fundamentals” series.
2. Select a module and watch — Each module is a short video (typically 5‑10 minutes) that explains a single concept, such as how to set up a Sponsored Products campaign or what “ROAS” measures.
3. — After each video, a brief quiz reinforces the lesson; passing scores unlock the next module, ensuring comprehension before progressing.