Overview

Amazon has introduced a free, on‑demand video curriculum that teaches sellers the basics of advertising on its marketplace. The program is hosted in the Advertising Learning Console and can be started at any time, allowing sellers to study at their own speed. Mastering these fundamentals helps sellers avoid costly mistakes as the platform’s ad ecosystem becomes increasingly competitive.

Key Points

• Zero‑cost enrollment — Sellers sign up through the Advertising Learning Console without paying any fee.
• Self‑paced video format — Each module is delivered as a short video, so a seller can watch a 5‑minute segment on ad delivery during a coffee break and finish the entire series over a week.
• Core terminology covered — The course defines terms such as “Sponsored Products,” “ACoS,” “impressions,” and “bid modifiers,” giving newcomers a common language for campaign management.
• Metrics focus — Learners receive step‑by‑step guidance on tracking click‑through rate, conversion rate, and advertising cost of sales, with examples showing how a 2 % ACoS compares to a 15 % ACoS in profitability.
• Optimization tactics — The curriculum demonstrates how to combine automatic and manual targeting, adjust bids based on placement performance, and use negative keywords to trim wasteful spend.
• Preparation for advanced ads — By the final module, sellers understand the prerequisites for launching Sponsored Brands video or Amazon DSP campaigns, reducing the learning curve for future upgrades.

How the Course Works

1. Access the Learning Console — After logging into Seller Central with advertising credentials, the seller clicks the “Advertising Learning Console” tab and selects the “Advertising Fundamentals” track. For example, a seller who sells kitchen gadgets can locate the course within seconds of navigating to the console.
2. Watch the introductory video — The first lesson explains the end‑to‑end flow of an ad, from keyword selection to the moment a shopper sees the sponsored placement. A real‑world scenario shows a “Stainless Steel Pan” listing receiving a Sponsored Product impression after a user searches “non‑stick cookware.”