Overview

Amazon Advertising has launched a series of free, intermediate‑level webinars aimed at helping sellers fine‑tune their Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. The live sessions, led by Amazon Advertising specialists, dive into budget allocation, bid adjustments, targeting expansions, and keyword refinement, with a dedicated Q&A segment for personalized advice. Sellers who already run ads can leverage these workshops to reduce ACOS, boost ROI, and reach more qualified shoppers.

Key Points

• Budget & Bid Alignment — The webinars demonstrate how to shift daily budgets and adjust keyword bids to match seasonal sales goals; for example, a seller of outdoor gear increased weekend budgets by 20 % and saw a 15 % lift in conversion rate.
• Targeting Expansion Techniques — Participants learn to broaden audience segments by adding complementary product categories; a home‑decor vendor added “kitchen accessories” to its targeting list and captured an extra 8 % of relevant impressions.
• Keyword Discovery & Deployment — Sessions cover tools for uncovering high‑volume search terms and placing them in the right ad groups; a seller of fitness equipment identified 35 new long‑tail keywords, resulting in a 12 % drop in cost‑per‑click.
• Negative Targeting Strategies — The training explains how to exclude irrelevant placements and audiences to cut wasteful spend; a pet‑supply seller applied negative ASIN filters and reduced wasted spend by $1,200 in one month.
• Live Q&A Personalization — Each webinar ends with a real‑time question period where specialists review attendees’ campaign screenshots and suggest immediate tweaks; a seller of handmade candles received a bid‑adjustment recommendation that lowered ACOS from 28 % to 21 % within 48 hours.
• Series Completion Incentive – Attending all four sessions unlocks a downloadable optimization checklist that sellers can apply across their entire portfolio, ensuring consistent best‑practice implementation.

How the Webinar Series Works

1. Registration & Scheduling — Sellers log into the Amazon Advertising console, select the “Webinar Series” tab, and choose a time slot that fits their timezone; a confirmation email includes a calendar invite and a pre‑webinar checklist.