Overview

Amazon has added a free, on‑demand video curriculum to its Advertising Learning Console, giving sellers a structured introduction to paid media on the platform. Launched in February 2026, the course is instantly available to any seller with an active advertising account and requires no separate registration, helping merchants allocate spend more wisely and sidestep common budgeting errors.

Key Points

• Immediate access — The videos are housed inside the Advertising Learning Console, which can be opened directly from the Seller Central homepage without a secondary sign‑up step; a seller of garden tools can reach the first module with just two clicks.
• All experience levels welcome — New advertisers preparing their inaugural Sponsored Products campaign and seasoned sellers who have never taken formal training both receive the same foundational material, ensuring a level playing field across the marketplace.
• Comprehensive syllabus — Four modules walk users through ad creation, essential terminology such as ACoS and ROAS, interpretation of performance metrics, and a guided tour of Amazon’s built‑in campaign management tools.
• Self‑paced learning — Each video is broken into short chapters that can be paused, rewound, or skipped, allowing a seller to review a concept while adjusting bids in real time.
• Downloadable cheat sheets — After completing a module, users can download a one‑page reference sheet that lists key formulas (e.g., ACoS = ad spend ÷ sales × 100) and quick tips, which can be printed and kept beside a laptop during campaign optimization.

How the Amazon Advertising Fundamentals Video Course Works

1. Enter the Learning Console — After logging into Seller Central, click the “Advertising” tab, choose “Learning Console,” and locate the “Fundamentals” series; for example, a vendor selling silicone baking mats sees the course banner within the console’s dashboard.
2. Pick a module and start the video — The curriculum is split into four sections—Ad Basics, Terminology, Metrics, and Platform Tools. Selecting “Ad Basics” launches a 6‑minute clip that explains how Sponsored Products are matched to shopper queries, using a sample listing for a stainless‑steel water bottle as the illustration.