Overview

Amazon is hosting a free two-day virtual advertising summit on June 6–7, designed to help sellers and advertisers optimize their sponsored ads strategies around major shopping events. The event features industry experts sharing actionable tips for before, during, and after peak shopping periods, along with hands-on workshops exclusively available to registered attendees.

What the Summit Covers

• Peak-period ad optimization — Learn strategies for adjusting your sponsored ads approach across the full funnel of major shopping events, from the lead-up through the post-event period
• Traffic leverage techniques — Sessions focused on capturing and converting the surge of traffic that accompanies key shopping days on Amazon
• Audience expansion — Workshops on finding new audiences using Sponsored Brands and Sponsored Display campaign types
• Campaign building with insights — Learn how to use Amazon's reporting and analytics tools to build more effective campaigns tailored to high-traffic periods
• Book advertising — Dedicated sessions for KDP authors looking to optimize their advertising during peak demand windows

Why Peak-Period Advertising Matters

Major shopping events like Prime Day, Black Friday, and other key retail moments represent some of the highest-traffic periods on Amazon's marketplace. During these windows, competition for ad placements intensifies significantly, and cost-per-click rates often rise as more sellers bid aggressively for visibility. Sellers who go into these periods without a clear advertising plan risk either overspending on inefficient campaigns or missing out on the massive surge in buyer intent altogether.

The summit aims to address this by walking sellers through a phased approach to peak-period advertising. Rather than simply increasing budgets when the event starts, experienced advertisers know that preparation weeks in advance — adjusting keywords, refining targeting, and building campaign structures — can dramatically improve return on ad spend when traffic spikes arrive.

Hands-On Workshops for Attendees

Beyond the main sessions, the summit includes hands-on workshops that are exclusively available to registered attendees. These workshops are designed to give sellers practical, guided experience with Amazon's advertising tools rather than just theoretical knowledge. Workshop topics include finding new audiences through different campaign types and using Amazon's built-in insights and analytics to inform campaign decisions during high-stakes selling periods.