Overview

Amazon will host a free, two‑day virtual summit on June 6–7 aimed at helping sellers fine‑tune their Sponsored Ads for the upcoming peak shopping season. The program brings together Amazon advertising experts and seasoned sellers who will share tactics for pre‑event buildup, real‑time optimization, and post‑event follow‑up. Sellers who act on these insights can protect margins, capture extra traffic, and avoid the common pitfalls of rushed campaign management.

Key Points

• Event dates — The summit runs June 6 and June 7, offering live sessions across both days.
• Target audience — Open to sellers of any experience level, from newcomers to brands with multi‑million‑dollar annual sales.
• Hands‑on workshops — Registered participants receive access to interactive labs that walk through Amazon’s ad console in real time.
• Full‑funnel focus — Sessions cover Sponsored Brands for awareness, Sponsored Products for conversion, and Sponsored Display for retargeting.
• Data‑driven tactics — Speakers demonstrate how to leverage Amazon’s reporting tools to set budgets, adjust bids, and measure ROI during high‑traffic events.

How the Summit Guides Peak‑Season Advertising

1. Pre‑event campaign construction — Attendees learn to launch tiered Sponsored Products campaigns three weeks before a major event, using a sample “Eco‑Friendly Water Bottle” that starts with a modest daily budget of $30 and scales to $120 as the event approaches.
2. Traffic‑leverage techniques — A workshop shows how to overlay a “traffic surge” curve on the ad console, illustrating that increasing bids by 15 % on top‑performing keywords for a “Smart Home Hub” during the first two hours of Prime Day can lift click‑through rates from 2.3 % to 3.1 %.
3. Audience expansion strategies — Experts walk through setting up a Sponsored Brands campaign that targets “look‑alike” audiences, using a case where a pet‑food brand added 12,000 new shoppers and saw a 9 % lift in sales during Black Friday.
4. — The summit provides a step‑by‑step checklist for monitoring the “Bid‑Performance Dashboard,” recommending that sellers pause ad groups delivering a cost‑per‑click (CPC) above $1.20 for a “Wireless Earbud” and reallocate that spend to ad groups with a conversion rate above 8 %.