Amazon Releases Free Video Course Covering Digital Advertising Fundamentals
In February 2026 Amazon launched a free, on‑demand video curriculum in the Amazon Advertising Learning Console. The series offers 3‑8 minute modules on Sponsored Products, Brands and Display, includes quizzes that unlock subsequent lessons, and provides downloadable PDF checklists.
Overview
Amazon has introduced a free, on‑demand video curriculum that teaches sellers the fundamentals of advertising on its marketplace. Launched this month through the Amazon Advertising Learning Console, the series explains how ad auctions work, where ads are displayed, and which performance metrics matter most. Sellers who want to launch their first Sponsored Products campaign or tighten an existing PPC strategy can use the resource without any cost.
Key Points
- Free, video‑only format — The entire program is delivered as short, self‑paced videos that can be accessed any time, eliminating the need for live webinars.
- Dedicated learning console — Content lives in the Amazon Advertising Learning Console, a separate hub from Seller Central and Seller University, requiring only existing Amazon Advertising credentials.
- Core ad types covered — Modules walk through Sponsored Products, Sponsored Brands, and Sponsored Display, showing how each format is built and when it delivers the best ROI.
- Auction and placement mechanics — One lesson explains the real‑time bidding process and illustrates, with a sample “men’s running shoes” campaign, how ad rank determines visibility on search and product detail pages.
- Metric deep dive — Definitions and calculation examples for ACOS, ROAS, impressions, click‑through rate, and conversion rate help sellers interpret their reports accurately.
- Optimization toolkit — The course highlights budget controls, keyword targeting options, and negative keyword strategies, using a hypothetical “organic tea” brand to demonstrate day‑to‑day adjustments.
How the Free Video Course Works
- Enroll via the Advertising Learning Console — After signing in with your Amazon Advertising username, you click “Start Free Course” and the dashboard lists all video modules. For example, a seller managing a “kitchen gadget” line can immediately see the “Sponsored Brands Basics” video at the top of the list.
- Watch each module at your own speed — Videos range from 3 to 8 minutes; a user can pause, replay, or skip sections. A newcomer who only has time on weekends can finish the “Ad Placement” lesson in two short sessions.
Analysis & Recommendations
Why This Matters
The course gives sellers a structured, cost‑free way to master ad auctions, ACOS/ROAS metrics and optimization tactics, enabling quicker campaign improvements. By applying the lessons, sellers can audit existing campaigns, restructure ad groups, and set weekly optimization routines that directly boost ROI.
Key Takeaways
- Free video curriculum launched in February 2026 via the Amazon Advertising Learning Console.
- Modules are short (3‑8 minutes) and cover Sponsored Products, Sponsored Brands, Sponsored Display, auction mechanics and metric calculations.
- Each video ends with a knowledge‑check quiz; passing unlocks the next module and grants access to supplemental PDF reference sheets.
- The course includes a 5‑point ad copy checklist and budget/keyword optimization toolkit for immediate implementation.
Recommended Actions
- →Log into the Amazon Advertising Learning Console, click “Start Free Course,” and complete all video modules and quizzes.
- →After finishing, open Seller Central > Advertising > Campaign Manager and recalculate ACOS/ROAS for each Sponsored Products campaign using the form...
- →Download the PDF checklists from the console and apply the 5‑point ad copy review to every new Sponsored Brands ad before launch.
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