Overview

Amazon is launching a free, online Amazon Ads Summit that concentrates on advertising tactics for the holiday rush, Prime Day and other high‑traffic windows. The summit runs in early November and offers live presentations, panel discussions and on‑demand recordings. Sellers who attend can extract actionable ideas to sharpen Sponsored Products, Sponsored Brands and Sponsored Display campaigns during the most competitive quarter of the year.

Key Points

• Free registration — Sellers can enroll at no cost, simply by following the link in Seller Central and selecting a session schedule that fits their time zone.
• Peak‑period focus — Every agenda item is built around the challenges of Q4, Prime Day and other surge periods, ensuring that advice is directly relevant to the weeks when ad spend and competition spike.
• Expert insight — Amazon’s own advertising specialists share platform‑level data, while top‑performing sellers walk through real‑world case studies that illustrate what worked and what didn’t in previous holiday seasons.
• Live Q&A — Each presentation ends with a moderated question period, giving participants the chance to ask about bid caps, budget pacing or creative guidelines and receive answers from the Amazon ads team in real time.
• On‑demand library — All registrants receive a link to recorded sessions, allowing them to revisit complex topics such as budget allocation formulas or performance dashboards at their convenience.
• Action‑oriented takeaways — Slides and supplemental PDFs include checklists and template worksheets that sellers can download and apply to their own campaigns immediately after the summit.

How the Summit Works

1. Choose a track — Attendees select one of three tracks (Sponsored Products, Sponsored Brands, Sponsored Display) and receive a customized agenda; for example, a seller of fitness accessories might pick the Sponsored Products track to learn about keyword‑level bid optimization.
2. Join live sessions — Each session streams for 30‑45 minutes, combining a short lecture with a live demo; a typical demo shows how to restructure a Q4 campaign hierarchy in the Amazon Ads console while the presenter narrates each click.