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Sebastian Herz’s framework shows Amazon sellers can cut product costs by 5‑10% (e.g., $0.08 per unit on silicone tools) and avoid $7,500 losses through...
Helium 10 Blog
In early 2024 Amazon opened dedicated Used Books and Used Video Games categories for sellers who complete a new approval workflow. Approved sellers can list...
Seller Central News
In Helium 10 episode #445, an 8‑figure Amazon brand rebuilt a backpack listing, using a 200‑character title that places the primary keyword first, a benefit...
Helium 10 Blog
On April 19 2023 Helium 10 launched an AI‑powered Listing Builder that uses a ChatGPT‑style engine to create 200‑character titles, up to five bullet points,...
Helium 10 Blog
Amazon reports that mixing video with spotlight or custom‑image ads in Sponsored Brands lifts ROAS by about 5.5% (e.g., from 3.8 to 4.0) and CTR from 1.2% to...
Seller Central News
Amazon is urging Sponsored Brands advertisers to add video creatives (6‑45 sec, 15‑30 sec sweet spot) after internal data showed a 5.5% ROAS lift versus...
Seller Central News
Amazon’s analysis of global data from Jan – May 2021 shows that Sponsored Brands campaigns that mix video, spotlight and custom‑image creatives achieve a 5.5%...
Seller Central News
In April 2023 Amazon released a new SP‑API version that makes the city field optional in the Fulfillment Outbound address schema, eliminating Missing city...
SP-API Changelog
Helium 10 launched Precision+ this month, upgrading Market Tracker 360 to a five‑minute data refresh cycle and adding predictive trend alerts, cross‑referenced...
Helium 10 Blog
Amazon has added SAFE-T claim filing and management to the Seller mobile app, allowing sellers to submit reimbursement disputes, track claim status, and...
Seller Central News
Amazon’s Seller mobile app now includes a dedicated SAFE‑T button on iOS and Android, letting sellers file and track SAFE‑T claims in‑app. The new workflow...
Seller Central News
Lisett Lees reveals that over 70% of top‑selling brands now run Amazon Posts, and sellers publishing at least three Posts per week see a 5‑10% lift in...
Helium 10 Blog
Amazon’s Campaign Manager now includes “budget rules,” letting sellers set schedule‑based or performance‑based rules that automatically raise daily budgets up...
Seller Central News
Amazon’s Manage Your Experiments (MYE) tool now adds smart defaults that auto‑fill a 7‑14 day test length, a 50/50 traffic split and an “auto‑conclude on 95 %...
Seller Central News
Amazon’s Budget Rules in Campaign Manager let sellers auto‑increase daily budgets by a set percentage (e.g., 30‑40%) using schedule‑based or performance‑based...
Seller Central News
Amazon’s Manage Your Experiments console now uses “smart defaults” that pre‑fill a 50/50 traffic split, 95 % confidence level and run‑until‑significance mode,...
Seller Central News
Amazon's Manage Your Experiments (MYE) now auto‑applies smart defaults—50/50 traffic split, 95% confidence threshold, and auto‑concludes once statistical...
Seller Central News
Amazon’s Manage Your Experiments (MYE) now auto‑assigns a 50/50 traffic split, 95% confidence threshold and dynamic test length, launching experiments with one...
Seller Central News
The #71 Pan‑European Program lets sellers list on Amazon’s five largest EU marketplaces (DE, FR, IT, ES, UK) using a single inventory pool and the Pan‑European...
Helium 10 Blog
In early 2024 a wave of Amazon sellers launched PPC ads without a coherent plan, pushing ACOS above 50 % for many brands. Structured campaigns cut ACOS from...
Helium 10 Blog