#444 – Amazon Posts, Amazon Inspire, & More!
Lisett Lees reveals that over 70% of top‑selling brands now run Amazon Posts, and sellers publishing at least three Posts per week see a 5‑10% lift in click‑through rates. Amazon Inspire, launched as a UGC marketplace, lets brands reuse shopper photos and videos royalty‑free. A seller‑focused pizza meetup is scheduled for early June in Berlin.
Overview
Lisett Lees returned to the Helium 10 podcast to unpack the most successful Amazon Posts tactics for 2023, outline the freshly launched Amazon Inspire marketplace, and announce a seller‑focused pizza meetup in Berlin this June. The conversation matters to any Amazon merchant because both features can amplify organic visibility while trimming creative expenses.
Key Points
- Posts adoption among leading brands — More than 70 % of the highest‑selling brands now run a regular Amazon Posts calendar, using the tool to highlight lifestyle imagery and seasonal offers.
- Posting frequency and traffic lift — Sellers who publish at least three Posts per week typically record a 5‑10 % rise in product‑detail‑page click‑through rates.
- Linking flexibility — Each Post can be attached to up to ten ASINs, enabling cross‑promotion of complementary items within a single creative asset.
- Inspire as a UGC hub — Amazon Inspire opens a curated marketplace where shoppers upload photos or videos that brands can approve and reuse royalty‑free.
- Creative reuse efficiency — Content generated for Posts can be repurposed on Inspire, cutting the time and cost of producing new assets.
- Algorithmic edge — Amazon’s ranking algorithm rewards listings that keep their Posts fresh, offering a modest but measurable boost in search placement.
How Amazon Posts Works
- Create a high‑quality Post — Upload a minimum 1080 × 1080 px lifestyle image, add a concise headline and a call‑to‑action button; for example, a cookware brand shares a family‑dinner photo with the button “Shop the Set.”
- Choose target ASINs — Link the Post to any combination of up to ten products, such as tagging both a skillet and a matching utensil set to drive bundle sales.
- Schedule or publish instantly — Set the Post to go live immediately or pick a future date that aligns with a seasonal campaign, like scheduling a summer‑themed graphic for June 1 to coincide with a discount period.
Analysis & Recommendations
Why This Matters
Implementing a disciplined Posts cadence can boost product‑detail‑page CTR by up to 10% and improve search placement, while Inspire supplies authentic content without licensing fees, cutting creative costs. Together they enhance organic visibility and conversion for Amazon merchants.
Key Takeaways
- More than 70% of the highest‑selling brands now maintain a regular Amazon Posts calendar.
- Publishing at least three Posts per week typically generates a 5‑10% increase in product‑detail‑page click‑through rates.
- Each Amazon Post can be linked to up to ten ASINs, enabling cross‑promotion of complementary items.
- Amazon Inspire provides royalty‑free shopper‑generated photos and videos that brands can approve and reuse, reducing creative spend.
Recommended Actions
- →In Seller Central, navigate to Advertising > Posts and schedule a minimum of three Posts each week, linking up to ten ASINs per Post.
- →Open the Inspire dashboard daily in Seller Central, approve relevant UGC, and replace or add the assets to product listings, image carousels, or Sp...
- →Register for the Berlin seller pizza meetup (early June) via the Helium 10 podcast link and prepare a case study on Posts‑driven CTR improvements.
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