Overview

Lisett Lees returned to the Helium 10 podcast to unpack the most successful Amazon Posts tactics for 2023, outline the freshly launched Amazon Inspire marketplace, and announce a seller‑focused pizza meetup in Berlin this June. The conversation matters to any Amazon merchant because both features can amplify organic visibility while trimming creative expenses.

Key Points

• Posts adoption among leading brands — More than 70 % of the highest‑selling brands now run a regular Amazon Posts calendar, using the tool to highlight lifestyle imagery and seasonal offers.
• Posting frequency and traffic lift — Sellers who publish at least three Posts per week typically record a 5‑10 % rise in product‑detail‑page click‑through rates.
• Linking flexibility — Each Post can be attached to up to ten ASINs, enabling cross‑promotion of complementary items within a single creative asset.
• Inspire as a UGC hub — Amazon Inspire opens a curated marketplace where shoppers upload photos or videos that brands can approve and reuse royalty‑free.
• Creative reuse efficiency — Content generated for Posts can be repurposed on Inspire, cutting the time and cost of producing new assets.
• Algorithmic edge — Amazon’s ranking algorithm rewards listings that keep their Posts fresh, offering a modest but measurable boost in search placement.

How Amazon Posts Works

1. Create a high‑quality Post — Upload a minimum 1080 × 1080 px lifestyle image, add a concise headline and a call‑to‑action button; for example, a cookware brand shares a family‑dinner photo with the button “Shop the Set.”
2. Choose target ASINs — Link the Post to any combination of up to ten products, such as tagging both a skillet and a matching utensil set to drive bundle sales.
3. Schedule or publish instantly — Set the Post to go live immediately or pick a future date that aligns with a seasonal campaign, like scheduling a summer‑themed graphic for June 1 to coincide with a discount period.