Overview

On April 19 2023 Helium 10 announced a major upgrade to its Listing Builder, embedding a ChatGPT‑style generative engine. The new AI layer can automatically produce titles, bullet points, descriptions and keyword suggestions, dramatically shortening the time sellers spend crafting listings. Sellers who depend on Listing Builder should care because the automation aligns copy with Amazon’s SEO rules while freeing up hours for other growth activities.

Key Points

• AI‑crafted titles — The tool can output a 200‑character title that weaves primary keywords and secondary attributes; for a “stainless steel water bottle” it might generate a title that also highlights “BPA‑free” and “vacuum‑insulated”.
• Bullet‑point generation — By supplying a handful of product features, the AI produces up to five concise, benefit‑driven bullet statements; e.g., turning “leak‑proof lid, 32 oz capacity” into ready‑to‑publish bullet copy.
• Search‑term mining — The system scans the product niche and returns a list of high‑volume search terms, such as adding “eco‑friendly travel mug” to a coffee‑container listing.
• Multiple description variants — Sellers can ask the AI for several description drafts, making it easy to set up A/B tests without leaving Helium 10.
• Speed boost — Users report that a listing that once required two to three hours of manual writing can now be assembled in under twenty minutes using the AI prompts.
• Compliance with Amazon limits — Every AI‑generated field respects Amazon’s character‑count rules and style guidelines, reducing the risk of rejection during upload.

How the AI‑Powered Listing Builder Works

1. Enter core product data — The seller fills a brief form with brand name, dimensions, material, and key keywords. Example: For a “silicone baking mat” the seller types “non‑stick, heat‑resistant, 12 × 16 in, dishwasher safe”.
2. Choose the AI generation mode — Within the Listing Builder UI, the seller clicks the “Generate with AI” button and selects the element to create (title, bullets, description, or search terms). : Selecting “Bullet points” tells the engine to focus on feature benefits.