Overview

In the early months of 2024, Helium 10 released episode #179, led by e‑commerce strategist Mirella Delzo, to outline a step‑by‑step roadmap for Amazon sellers who want to strengthen their brand footprint. The session covered everything from securing Brand Registry to fine‑tuning listings, advertising, reviews, and inventory controls. Sellers who adopt these recommendations can expect better product visibility, stronger protection against counterfeit activity, and higher conversion rates on the marketplace.

Key Points

• Brand Registry enrollment — Adding your trademark to Amazon’s Brand Registry locks down brand assets and opens access to premium tools such as A+ Content and Sponsored Brands.
• Rich listing assets — Deploying high‑resolution photos, expanded bullet points, and A+ modules can lift conversion rates by roughly 15 % according to case studies highlighted in the episode.
• Keyword‑focused SEO — Regularly running keyword discovery with Helium 10’s Cerebro and Magnet uncovers traffic opportunities that rival listings often overlook.
• Layered Sponsored ads — Pairing Sponsored Products with Sponsored Brands creates a multi‑touch funnel that captures shoppers both at the product‑specific and brand‑wide level.
• Proactive review strategy — Systematically requesting feedback and promptly addressing negative comments raises overall ratings and buyer confidence.
• Inventory health monitoring — Leveraging Helium 10’s Inventory Protector to track sales velocity and set stock thresholds helps avoid out‑of‑stock events that can jeopardize the Buy Box.

How to Optimize Your Amazon Brand

1. Enroll in Brand Registry — Submit your registered trademark and brand imagery through Amazon’s portal; approval grants you control over product listings and access to exclusive marketing features. Example: An eco‑friendly cookware brand enrolled and instantly gained the ability to publish A+ Content, which cut its return rate by 2 percentage points.
2. Build A+ Content — Create enhanced detail pages that combine lifestyle photography, comparison tables, and a concise brand narrative. : A skincare line added a short “How‑to‑Apply” video to its A+ module and saw a 12 % surge in conversion within two weeks.