Overview

Amazon has added a new dashboard element that shows sellers projected sales‑lift percentages for shoppable videos broken out by product category. The feature, now live in Seller Central, replaces vague encouragement with concrete, data‑driven estimates that help sellers decide where video investment will pay off. Sellers who rely on limited marketing budgets should pay close attention because the numbers can directly influence which SKUs get a video first.

Key Points

• Category‑level lift estimates — Amazon displays an expected increase in sales (for example, a 12 % lift for beauty items) for each major category, letting sellers compare potential returns.
• Actionable recommendations — The interface highlights specific steps, such as “create a 30‑second demo video for your handmade jewelry,” positioning video creation as the primary driver of the projected lift.
• Integrated dashboard banner — A prominent banner inside the shoppable‑videos hub links directly to the new category insights, eliminating the need to navigate multiple pages.
• Cross‑category comparison tool – Sellers with diverse catalogs can view side‑by‑side lift percentages, making it easy to prioritize a kitchen‑gadget line (e.g., 9 % lift) over a low‑impact category (e.g., 3 % lift).
• Search‑ranking boost link — The system notes that video‑enhanced listings also receive a higher content‑score, which can improve organic placement in Amazon’s search results.

How Category‑Specific Sales Lift Data Works

1. Access the shoppable‑videos hub — Log into Seller Central, click the “Shoppable Videos” tab, and locate the new banner labeled “Category Lift Insights.” For a seller of organic skincare, clicking the banner opens a table of lift projections.
2. Select a product category — Choose a category from the drop‑down menu (e.g., “Handmade”). The system then shows a projected lift, such as “15 % average sales increase for handmade accessories.”
3. Review the supporting recommendation — Below the lift figure, Amazon provides a concise action tip, like “Upload a 45‑second video demonstrating product scale and craftsmanship.” A seller of handcrafted earrings can follow this guidance immediately.