Overview

Amazon has added a new analytics layer to its shoppable video tool, showing estimated sales lift broken down by each product category in a seller’s catalog. The feature went live in early February 2026 and replaces the previous single‑figure estimate that applied to the entire marketplace. Sellers can now see which verticals are likely to generate the strongest revenue boost from video, enabling more precise budgeting and content planning.

Key Points

• Category‑level lift estimates — Amazon now displays a projected revenue increase for each individual product category rather than a single marketplace‑wide number. For example, a seller with both beauty and kitchen items may see a 12 % lift projected for beauty and only 4 % for kitchen tools.
• Tailored action recommendations — The dashboard suggests specific next steps, such as creating a shoppable video for the top‑performing category, with an estimated dollar impact based on the seller’s own sales history.
• Integrated into Manage Videos — A banner at the top of the Manage Videos page links directly to the new insights panel, so sellers do not need to leave the video‑creation workflow.
• Cross‑category benchmarking — Sellers with multi‑category inventories can compare projected lifts side‑by‑side, making it easy to prioritize where to allocate production resources first.
• Data‑driven ROI estimation — The lift figures are derived from Amazon’s aggregated video engagement metrics, providing a statistically meaningful forecast for each vertical.
• No extra fees — Access to the category‑level data is included at no additional cost for sellers already enrolled in the shoppable video program.

How Shoppable Video Sales Lift Data Works

1. Access the Insights Dashboard — Sellers click the banner on the Manage Videos page, which opens a panel listing every active category in their catalog. Example: A seller with “Skincare,” “Home Office,” and “Pet Supplies” sees three rows, each showing a projected lift percentage.
2. — The panel displays a numeric estimate (e.g., “+11 %”) alongside a confidence interval based on recent video performance in that category. : The “Skincare” row shows a projected lift of 11 % with a 95 % confidence range of 8‑14 %.