Overview

Amazon’s IP Accelerator lets sellers join Brand Registry using a pending trademark instead of waiting the usual 8‑12 months for full registration. By pairing sellers with vetted IP law firms that charge a capped $700 fee (plus government costs), the program speeds up brand‑protection access across 36 countries. Sellers launching private‑label products can therefore lock in critical tools while the trademark is still pending.

Key Points

• Accelerated enrollment — Brands can enter Brand Registry as soon as the trademark application is filed, shaving weeks off the typical approval timeline.
• Capped legal cost — Amazon‑approved firms charge a maximum of $700 for filing a single‑class U.S. trademark, plus USPTO fees, regardless of the firm’s usual rates.
• Broad IP services — Providers also handle copyright, patent, brand‑name research and dispute management, giving sellers a one‑stop shop for intellectual‑property needs.
• Global coverage — The program supports trademark filing and protection in 36 markets, with multilingual assistance for non‑U.S. sellers.
• Immediate tool access — Once the application is pending, sellers gain instant entry to A+ Content, counterfeit detection, listing control and other Brand Registry benefits.
• Scale of adoption — Over 16,000 brands have already used IP Accelerator to fast‑track their registration and protection efforts.

How IP Accelerator Works

1. Sign in and select — A seller logs into a Professional Seller Central account (monthly fee $39.99) and navigates to the Brand Registry section, then chooses “IP Accelerator” from the dropdown. Example: A seller selling organic skincare logs in, clicks “Brand Registry,” and selects the accelerator option.
2. Choose a vetted provider — The platform displays a list of pre‑approved law firms filtered by location, language and customer rating. The seller picks a firm that matches their needs. Example: A UK‑based seller selects a London firm that offers English‑language support and a 4.8‑star rating.