Overview

In early 2024, Canadian craft distributor John Bead, which carries more than 70,000 distinct items, added TikTok to its promotional arsenal. By coupling short‑form video ads with Helium 10’s Amazon‑focused analytics and optimization suite, the company recorded a sales surge of roughly 10 %–15 % within the first ninety days—a result that any Amazon seller should study.

Key Points

• Revenue jump — Total Amazon sales climbed between 10 % and 15 % after the inaugural TikTok push.
• Catalog depth — Managing over 70,000 SKUs gave John Bead a massive pool for testing video‑driven demand.
• Target audience — Core buyers—professional beaders, hobbyists and DIY creators—are highly active on TikTok.
• Helium 10 role — Keyword discovery, listing refinement and real‑time performance tracking were all executed inside Helium 10, slashing manual workload.
• Creative payoff — A 15‑second “DIY bead necklace tutorial” video earned 5,200 views, 320 Amazon clicks and lifted that SKU’s sales by 12 %.

How the TikTok Launch Works

1. Keyword discovery — Helium 10’s Magnet and Cerebro tools surfaced high‑intent terms such as “bead jewelry tutorial” (≈3,800 monthly Amazon searches), indicating strong purchase intent.
2. Video concepting — The creative team filmed concise, eye‑catching clips—e.g., a time‑lapse of a bead‑weaving project—pairing the “Rainbow Glass Bead Set” with the trending hashtag #craftchallenge.
3. Ad deployment — Using Helium 10’s TikTok Ads Dashboard, the brand targeted 18‑34‑year‑olds who follow craft accounts; a $2,500 budget ran for two weeks, delivering a $6.80 CPM and a 1.9 % click‑through rate.
4. Listing sync — After the ads launched, Helium 10’s Listing Optimizer refreshed the Amazon product page, inserting the same keywords and visual cues from the video and adding the phrase “as seen on TikTok” to the title.
5. Performance tracking — The Brand Analytics module monitored sales lift, click‑through metrics and ad spend in real time; within ten days the “Rainbow Glass Bead Set” posted a 12 % unit increase versus the prior 30‑day baseline.