Every update. One feed.
Amazon’s Rufus AI replaces short‑keyword searches with natural‑language queries, forcing sellers to use 4‑to‑7 word long‑tail keywords and broad‑match to stay...
Helium 10 Blog
Starting September 2025 Amazon removed rarely used variation themes (e.g., SizeColor, MaterialFinish) from all category templates. Listings that still...
Seller Central News
Amazon will prune unused variation themes flagged with a red “Do not use” label starting the last week of August 2025 and enforce removal by September 30 2025....
Seller Central News
Amazon will retire low‑usage variation themes between Sep 2 2025 and Sep 30 2025. Listings still using a deprecated theme will receive an “invalid value”...
Seller Central News
Amazon will delete rarely used variation themes such as “Color & Size Combo” from product templates between September 2‑30 2025. Listings that still reference...
Seller Central News
Amazon is replacing quarterly storage limits with monthly FBA capacity limits in Australia, Brazil, and Mexico, using volume-based measurement and IPI scores...
Seller Central News
Amazon's expanded CTV advertising tools, new shoppable pause ads, and improved AMC attribution give sellers a cross-channel advantage heading into Q4 2025, but...
Advertising API Release Notes
Effective September 15, 2025 Amazon will tighten Prime badge eligibility for all EU marketplaces. Sellers must meet distribution targets of ≥10% one‑day, ≥45%...
Seller Central News
Effective immediately, Amazon requires a minimum purchase of two units for any percentage‑off promotion that does not use a claim code. Single‑unit discounts...
Seller Central News
Effective immediately, Amazon requires the “Minimum purchase quantity” field to be set to 2 or higher for codeless percentage‑off promotions, ending the...
Seller Central News
Effective early February 2026 Amazon forces codeless percentage‑off promotions to have a minimum purchase quantity of 2 units. Single‑unit codeless discounts...
Seller Central News
Amazon KDP, launched in 2007, lets sellers add low‑content books (journals, planners) with just a PDF interior and cover. A 9‑page coloring book priced at...
Helium 10 Blog
Amazon offers a 20% Accelerate enrollment discount (code ACCEL20) for sign‑ups before Sep 15, launches a self‑serve TikTok ad console in Seller Central, and...
Helium 10 Blog
Daniel reduced weekly ad‑management time by 30% using Helium 10 Ads for his 40‑50 ASIN catalog across US, Canada and Europe. Bulk CSV uploads created ~45...
Helium 10 Blog
Amazon Prime has reached 220 million members globally, but U.S. growth has plateaued above 80% household penetration. Sellers face a more competitive domestic...
Curated Industry News
Amazon has launched a machine‑learning‑driven “optimized targeting” option for Sponsored Display conversion campaigns, now live on 19 marketplaces. The feature...
Advertising API Release Notes
Amazon adds a dedicated Prompts tab in Campaign Manager that lists every Sponsored Prompt with at least one click, showing impressions, clicks, CTR and...
Helium 10 Blog
Amazon will launch the XAU6 oversize‑only fulfillment center in Heathwood, Queensland on 19 August 2025. The hub adds roughly 12 % to Amazon Australia’s...
Seller Central News
Amazon has expanded the free Product Opportunity Explorer to additional marketplaces across Europe, Asia and Latin America. The tool now shows two primary tabs...
Seller Central News
Amazon now enforces strict claim windows: lost/damaged inventory must be reported within 60 days of notification; return reimbursements can be filed only after...
Seller Central News