Overview

Amazon has updated its discount rules, now requiring a minimum purchase of two units for codeless percentage‑off promotions. The change took effect in early February 2026 and forces sellers to rethink which promotional tool best matches their pricing strategy. Sellers who previously relied on single‑unit, code‑free discounts must adjust their campaigns or switch to alternative mechanisms to keep discounts active.

Key Points

• Two‑unit floor enforced — Codeless percentage‑off promotions only apply when a shopper adds at least two identical items to the cart.
• Claim‑code discounts unchanged — Percentage‑off offers that use a claim code can still be applied to a single unit, preserving the old behavior.
• Vouchers remain an option — Professional sellers may continue to issue single‑unit discounts through Amazon vouchers, though standard voucher fees still apply.
• Tool differentiation clarified — Amazon’s revision separates discount types, reducing overlap between codeless promotions, coupons, vouchers, and claim‑code offers.
• Impact on inventory velocity — Products that naturally sell in multiples, such as consumables or accessories, can leverage the new rule to boost average order value.
• Compliance deadline imminent — Existing one‑unit codeless promotions will stop functioning once Amazon’s system validates the new minimum, so sellers must act within the next 48‑hour window.

How Codeless Percentage‑Off Promotions Work

1. Create promotion — In Seller Central, select “Create a promotion” and choose “Percentage off (no claim code).”
   • Example: A seller of silicone kitchen spatulas sets a 15 % discount.
2. Set minimum quantity — Amazon now forces the “Minimum purchase quantity” field to default to 2; the system will not accept a value of 1.
   • Example: The spatula seller must specify “Buy at least 2 units to receive 15 % off.”