Overview

Amazon has tightened the rules for percentage‑off promotions that do not use claim codes. Effective immediately, sellers must set a minimum purchase of two units for these codeless discounts, up from the previous one‑unit requirement. The shift forces sellers who relied on single‑unit price cuts to move to coupons or claim‑code offers, while reinforcing the use of multi‑unit discounts as a growth lever.

Key Points

• Two‑unit floor enforced — A codeless percentage‑off deal now activates only when the buyer adds at least two identical items to the cart.
• Claim‑code promotions stay unchanged — Adding a discount code to a percentage‑off promotion still permits a one‑unit purchase to receive the discount.
• Coupons remain viable for single units — Professional sellers can continue to provide single‑unit discounts through Amazon coupons, subject to the standard per‑redemption fee.
• Tool segmentation clarified — Amazon positions coupons for on‑site visibility, claim codes for off‑site traffic, and codeless percentage‑off offers for driving larger order quantities.
• Multi‑unit categories benefit — Products that naturally sell in multiples—such as vitamins, office supplies, or beauty sets—will see a smoother transition and potential lift in average order value.

What's Changing

1. Minimum quantity rule added — When a seller creates a percentage‑off promotion without a claim code, the system now requires the “Minimum purchase quantity” field to be set to 2 or higher. For example, a seller offering 15 % off a single bottle of facial cleanser must change the promotion to apply only when a shopper adds two bottles to the cart.
2. Claim‑code option retained — If the same seller adds a claim code (e.g., “SAVE15”) to the promotion, the single‑unit discount works as before, allowing a shopper to buy one bottle and still receive 15 % off.
3. Coupon pathway unchanged — Sellers who prefer to discount a single unit can switch to a coupon. A coupon for $5 off a $25 product will continue to appear on the product detail page and in search results, with Amazon charging the usual $0.60 per redemption (or the current rate for the seller’s plan).