Overview

Amazon has tightened the rules for percentage‑off discounts that do not use claim codes. Effective immediately, sellers must set a minimum purchase of two units for these promotions, whereas previously a single unit was allowed. The shift forces sellers to revisit discount strategies to stay compliant and maintain sales momentum.

Key Points

• Two‑unit minimum enforced — Codeless percentage‑off promotions now require buyers to add at least two items to their cart; a “Buy 2, get 20 % off” deal is the new baseline.
• Claim‑code discounts unchanged — Sellers can still offer a single‑unit percentage discount if they attach a claim code, preserving the existing workflow for targeted campaigns.
• Coupons remain viable — Amazon’s coupon tool continues to support one‑unit discounts, but each redemption incurs the standard $0.60 fee, which can affect profit margins on high‑volume items.
• Immediate applicability — The rule applies to every new promotion created after the rollout; existing promotions that violate the new minimum will be paused or rejected.
• Purpose: tool differentiation — Amazon states the change separates multi‑unit bulk incentives from single‑unit coupon offers, aiming to reduce shopper confusion and help sellers select the most appropriate promotional mechanism.

What's Changing

1. Set minimum quantity — When creating a percentage‑off promotion without a claim code, the Seller Central interface now forces the “Minimum purchase quantity” field to default to 2, and the system will not accept a value of 1. Example: A seller trying to launch a “10 % off one bottle of vitamin C” promotion will receive an error prompting a minimum of two bottles.
2. Claim‑code option retained — If the seller adds a claim code, the minimum quantity field reverts to the previous flexibility, allowing a single‑unit discount. Example: Adding the code “WELCOME10” lets the same vitamin C bottle be sold with a 10 % off discount on just one unit.
3. Coupon alternative unchanged — Sellers may switch to the coupon creation flow to keep a one‑unit discount without a code, but each redemption will still be billed at $0.60.