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At the 2025 third‑party seller summit Amazon revealed it has eliminated or reworked 455 internal procedures, widened manager spans to eight direct reports and...
Industry News
In early 2024 Amazon began requiring FBA sellers to pack each SKU in its own carton, limit multi‑center cartons to 25 units, and ship at least five cartons for...
Seller University
Self‑managing Amazon PPC can lift ROAS by 15%‑25% in the first quarter and eliminate agency fees of 10%‑20% of spend. Sellers should audit the last 90 days,...
Helium 10 Blog
Amazon is updating the SP‑API Orders v0 `getOrderAddress` operation so that the `buyerName` field becomes optional (nullable) starting June 24 2025 across all...
SP-API Changelog
Amazon will replace its two‑tier European FBA parcel fee model with seven size tiers on 15 Oct 2025 for the UK, Germany, France, Italy and Spain (and...
Seller Central News
Starting 15 Oct 2025 Amazon will drop dimensional‑weight pricing for European parcel‑size FBA items and introduce seven new size tiers with unit‑weight rates...
Seller Central News
Starting Jan 19 2026 Amazon will enforce the 2024 Safe Sleep for Babies Act, requiring CPCs and test reports that cite ASTM F1169‑23 or later for all infant...
Seller Central News
Amazon will revamp FBA parcel fees on Oct 15 2025, replacing the two‑tier model with seven size tiers and moving to unit‑weight‑only pricing. Tier‑specific...
Seller Central News
Amazon’s new AI‑driven compliance system now scans every seller’s metrics, listings and messages, flagging defect rates above 1 % or late‑shipment rates over...
Curated Industry News
On Jan 15 2025 Amazon DSP introduced a Unified Forecasting Dashboard that adds a forecast card to the order‑line screen, showing supply availability,...
Advertising API Release Notes
In 2025 Amazon overhauled its policy‑compliance system, linking violations to a single account‑health score and adding a 180‑day warning stage. New rules...
Seller Central News
Version 8.0 of the Maldives Honeymoon Amazon Launch Strategy adds tighter keyword clustering (5‑7 terms per ad group), a mandatory 15‑second Sponsored Brand...
Helium 10 Blog
On 9/11/25 Amazon’s Warehouse Deals (AWD) program hit its storage ceiling, causing a “capacity full” error for shipments that must be rerouted to regular FBA...
Helium 10 Blog
Amazon Advertising adds an AI‑driven Creative Builder inside the Ads Console and DSP that can turn a single product image into a 15‑second video, a 30‑second...
Advertising API Release Notes
Amazon’s Prime Day 2025 Advertising Playbook (released 2025) shows that multi‑format campaigns (Sponsored Products, Sponsored Brands, display) drove 139% more...
Advertising API Release Notes
Amazon now adds a delivery‑photo confirmation for Multi‑Channel Fulfillment orders shipped via Amazon Logistics. Sellers who include the buyer’s email at order...
Seller Central News
Beginning September 28 2025 Amazon will enforce stricter attribute rules for all listings submitted via the SP‑API or JSON LISTINGS FEED. Missing fields such...
SP-API Changelog
Deloitte projects U.S. holiday e‑commerce sales of $305‑$310.7 B (7‑9% YoY growth) and warns Amazon CPC could rise 20‑40%. Sellers are advised to lift ad...
Curated Industry News
Amazon Marketing Cloud has entered beta with an AI‑driven chatbot, the “AI Audience Builder,” that converts plain‑English requests into ready‑to‑run SQL...
Advertising API Release Notes
Amazon Advertising has launched two new audience segments—Purchased‑Customer and Cart‑Abandoner—for Sponsored Brands, now live in over 20 marketplaces. Sellers...
Advertising API Release Notes