Amazon Adds Delivery Photo Confirmation for Multi-Channel Fulfillment Orders
Amazon now adds a delivery‑photo confirmation for Multi‑Channel Fulfillment orders shipped via Amazon Logistics. Sellers who include the buyer’s email at order creation get an automatic email with a tracking link that shows the photo, and the image URL (deliveryPhotoUrl) can be pulled via the GetOrder API.
Overview
Amazon has introduced a new proof‑of‑delivery feature for Multi‑Channel Fulfillment (MCF) shipments that are delivered by Amazon Logistics. Starting now, sellers who use MCF to fulfill orders placed on external sites can view and share a photo taken at the drop‑off point. This added visibility mirrors the delivery‑photo experience already available for orders sold directly on Amazon and gives sellers a tool to address non‑delivery disputes.
Key Points
- Photo capture on delivery — When an Amazon Logistics driver drops off an MCF package, a camera shot of the package at the delivery location is saved and later made accessible to the seller.
- Automatic email to buyer — If the seller supplies the buyer’s email when creating the MCF order, Amazon automatically sends a message that includes a link to a tracking page where the delivery photo appears.
- Manual link sharing — Sellers can also generate a direct URL to the Amazon tracking page by combining the shipment’s tracking number with the destination postcode and send it to the buyer at any time.
- API access via GetOrder — Existing API users can pull the delivery image programmatically through the GetOrder endpoint, allowing integration with order‑management or customer‑service systems.
- Limited to Amazon Logistics — The photo service is only applied to shipments handled by Amazon’s own carrier; orders routed through third‑party carriers will not have a delivery picture.
- Quality filtering applied — Images that contain people, are blurry, or do not meet Amazon’s privacy standards are excluded, so not every delivery will generate a usable photo.
How Delivery Photo Confirmation Works
- Driver takes a picture — Upon completing an MCF drop‑off, the Amazon Logistics driver snaps a photo of the package at the doorstep or porch, similar to the process for standard Amazon orders.
- Image passes quality checks — The photo is run through Amazon’s privacy and quality filters; any picture showing a person’s face or failing resolution standards is discarded.
Analysis & Recommendations
Why This Matters
The photo proof reduces “package not received” disputes by giving buyers visual evidence, especially for high‑value items. Sellers can automate retrieval through the GetOrder API, improving customer‑service efficiency and protecting revenue.
Key Takeaways
- Delivery photos are captured only for MCF shipments handled by Amazon Logistics.
- If a buyer email is supplied, Amazon automatically emails a tracking page that displays the delivery photo.
- The photo URL is exposed via the GetOrder endpoint as the field "deliveryPhotoUrl".
- Images showing people or failing quality checks are filtered out, so not every drop‑off will have a usable photo.
Recommended Actions
- →When creating an MCF order in Seller Central, add the buyer’s email (Orders > Create MCF Order) to trigger the automatic photo email.
- →Update your integration to request the "deliveryPhotoUrl" field in GetOrder API calls and store the returned URL in your ERP/CRM.
- →For high‑value orders, manually build the tracking URL (trackingNumber + destination postcode) and email the buyer from Seller Central > Orders > V...
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