Overview

Amazon’s Warehouse Deals (AWD) program has hit its storage ceiling, meaning new inventory destined for discounted “warehouse deals” may be turned away or delayed. At the same time, Helium 10 introduced an AI‑powered keyword‑research tool that uncovers hidden long‑tail search terms, while Amazon is piloting “virtual multipacks” that let sellers present bundled quantities without generating extra SKUs. Each shift touches inventory planning, advertising tactics, and listing management, making it essential for sellers to adjust their operations immediately.

Key Points

• AWD capacity reached — Amazon’s AWD pool is now full, so shipments sent to the program can trigger a “capacity full” error and must be rerouted.
• Helium 10 AI keyword engine — The new utility analyzes recent buyer queries and surfaces niche phrases such as “organic infant swaddle” for products like baby blankets.
• Virtual multipack trial — Sellers can flag an existing ASIN to display multi‑unit options (e.g., 3‑Pack) on the detail page, automatically adjusting price and shipping weight.
• DSP access to Netflix audiences — Amazon’s Demand‑Side Platform now sells video inventory alongside Netflix promos, giving merchants a fresh targeting segment.
• Operational adjustments required — Inventory routing, ad targeting, and listing optimization must be revised to avoid stockouts, capture new search traffic, and comply with bundle guidelines.

What’s Changing

1. AWD space saturation — When a seller attempts to send a replenishment to AWD, Amazon’s system may return a “capacity full” message. The seller then has to divert the units to a regular FBA fulfillment center or keep them in a third‑party warehouse until space opens. For example, a seller of seasonal décor who planned to ship 2,000 units to AWD found the request rejected and had to reroute the cargo to a standard FBA node, incurring extra handling fees.
2. Helium 10 AI keyword engine — The tool pulls data from the latest search logs, ranks emerging phrases by relevance and competition, and presents them in a prioritized list. A vendor selling “organic cotton baby blankets” might see suggestions like “eco‑friendly infant swaddle” and “hypoallergenic baby throw,” which can be added to the product title and backend terms to capture niche traffic.