Overview

Amazon’s Demand‑Side Platform (DSP) rolled out a new forecasting dashboard on January 15 2025 that merges supply estimates, performance predictions, and budget levers into a single view on the order‑line page. The redesign replaces the previous multi‑screen workflow, letting sellers plan campaigns faster and adjust settings before any spend occurs. This change matters because it reduces guesswork, shortens setup time, and gives smaller advertisers the same data‑driven tools that large brands have used for years.

Key Points

• Unified forecast card — Appears directly on the order‑line screen during pre‑flight, eliminating the blank page that used to precede spend.
• Supply availability insights — Shows how much inventory exists for the chosen targeting parameters across Amazon’s ad inventory before a budget is locked in.
• Performance KPI predictions – Provides end‑of‑flight delivery estimates and expected metric outcomes based on historic campaign data and current market signals.
• In‑line budget controls – Lets advertisers tweak flight budgets, pacing, and targeting from the same card without navigating to separate menus.
• Delivery pacing alerts – Highlights whether a campaign is on track to meet its goals, giving an early warning before budget is exhausted.
• Global rollout – The feature is active in North America, Europe, the Middle East, and Asia‑Pacific, delivering a consistent planning experience for international sellers.

How the Forecasting Card Works

1. Card activation — As soon as an advertiser creates or opens an order line, the forecast card loads, presenting supply, performance, and budget data before any impressions are served.
2. Supply check — The card pulls inventory data for the selected audience and ad placements; for example, a seller targeting “Prime‑eligible shoppers in Germany” sees the total available impressions for the upcoming week.
3. Performance projection — Using the seller’s past campaign results and real‑time market trends, the system calculates expected click‑through rates, conversions, and spend efficiency, such as forecasting a 2.3 % CTR for a new video ad.