Every update. One feed.
Amazon launched an AI‑driven Listing Optimizer in Seller Central this quarter. It scans single SKUs or batches, generates title, bullet and description...
Seller Central News
Amazon is temporarily easing Seller‑Fulfilled Prime metrics on all EU marketplaces from 2 Dec 2025 through 10 Jan 2026. The on‑time‑delivery floor drops to...
Seller Central News
From 22 October 2025 Amazon will automatically block any children’s upper‑body apparel that has a neck or hood drawstring. Listings flagged by keyword or image...
Seller Central News
Starting 5 Nov 2025 Amazon cuts the coupon redemption fee from 1.5 % to 0.75 % of the discounted price and caps total variable fees at €300 per coupon, while...
Seller Central News
From 5 Nov 2025 Amazon will cut the UK voucher variable fee from 1.5 % to 0.75 % and cap it at £200 per voucher, while the £2 upfront fee stays unchanged....
Seller Central News
Amazon launched Sponsored Brands Reserve Share of Voice, a fixed‑price option that lets brands lock top‑of‑search Sponsored Brands slots for branded keywords...
Advertising API Release Notes
Amazon is implementing sweeping FBA fee increases for mid-2026, including per-unit hikes up to $0.51, elimination of prep services, 19% AWD storage increases,...
Jungle Scout Blog
Amazon unveiled the Blue Jay multi‑arm robot and Project Eluna AI assistant, both built in digital‑twin simulations and piloted in U.S. fulfillment centers....
Curated Industry News
In early 2025 three veteran Amazon sellers released a data‑first launch playbook that relies on Helium 10’s Black Box keyword analysis (≥500 searches, price >...
Helium 10 Blog
Helium 10’s April 2024 masterclass #185 introduces a policy‑scan alert that flags prohibited language, a Black Box filter for Avg Rating > 4.2, and a Cerebro...
Helium 10 Blog
Amazon is extending the holiday return window for orders placed between Nov 1 2025 and Dec 31 2025 to Jan 31 2026, adding up to 60 days. Both FBA and FBM...
Seller Central News
Amazon's extended holiday returns policy keeps items purchased November 1–December 25 returnable through January 31, 2026 across all fulfillment methods....
Seller Central News
Mid‑2026 Amazon will add a $0.08 per‑unit FBA fee in the U.S., raising the standard fee to $2.58, while European fulfillment fees drop by £0.26 (UK) and €0.32...
Seller Central News
Amazon's annual extended holiday returns policy lets customers return items purchased November 1–December 25 until January 31, 2026. Sellers across all...
Seller Central News
A study of 1,300+ Rufus AI recommendations reveals the listing attributes that drive AI-powered product discovery, including title length, A+ Content usage,...
Helium 10 Blog
Amazon's 2025 holiday returns policy extends the return window through January 31, 2026, for items purchased November 1 through December 25. Sellers across all...
Seller Central News
On January 15 2026 Amazon implemented permanent FBA fee hikes, advertising an average $0.08 increase per unit. Small standard‑size items priced $10‑$50 now pay...
Industry News
In early 2024 Amazon upgraded Amazon Marketing Cloud with a five‑layer audience builder, AI‑generated buyer personas (up to ten per category) and cross‑channel...
Helium 10 Blog
Effective Jan 15 2026 Amazon raises FBA fees: standard FBA up $0.08/unit (small <$10 +$0.12, $10‑$50 +$0.25, >$50 +$0.51), MCF adds $0.30/unit for 1‑2 unit...
Curated Industry News
Starting in 2026 Amazon will add a 0.5 % bump to most referral fees (e.g., a $100 kitchen‑gadget sale rises from $14.50 to $15), raise long‑term storage to...
Helium 10 Blog