Overview

Amazon is revising its coupon fee model for all European marketplaces effective 5 November 2025. The per‑redemption variable charge is being cut from 1.5 percent to 0.75 percent of the discounted price, and a new €300 ceiling will cap the total variable cost for any single coupon. The adjustments aim to give sellers clearer cost expectations as they prepare for the high‑volume holiday shopping period.

Key Points

• Variable fee reduced by 50 % — The redemption charge drops from 1.5 % to 0.75 % of the discounted product price.
• €300 cap on variable fees — No coupon can generate more than €300 in variable fees, regardless of redemption count.
• Creation fee unchanged at €4 — The upfront cost to create a coupon remains the same as before.
• Only new coupons qualify — Coupons launched on or after 5 Nov 2025 will use the new rates; existing coupons keep the old pricing.
• Potential savings for high‑volume promos — Sellers running popular coupons can avoid runaway costs once the €300 threshold is reached.

What's Changing

1. Halved redemption fee — Each time a buyer uses a coupon, Amazon will now charge 0.75 % of the discounted sale price instead of the previous 1.5 %.

   • Example: A €25 item discounted by 10 % (selling for €22.50) will incur a variable fee of €0.17 under the old rate and €0.09 under the new rate.

2. Introduction of a €300 variable‑fee ceiling — The total amount a seller pays for the variable portion of a single coupon cannot exceed €300.

   • Example: With the €0.09 fee per redemption in the scenario above, a seller would need roughly 3,333 redemptions to reach the cap; any redemption beyond that incurs no additional variable fee.

3. Flat creation fee stays at €4 — The one‑time charge for setting up a coupon is unchanged, preserving the existing upfront cost structure.