Overview

Mid‑2026 Amazon will end the U.S. fee freeze that lasted through 2025, adding a modest per‑unit charge for Fulfillment by Amazon (FBA) shipments in the United States. At the same time, the company is slashing fulfillment and referral fees across its European marketplaces, delivering the deepest reductions in recent history. Sellers on both continents need to adjust pricing, inventory, and compliance processes to protect margins and avoid account suspensions.

Key Points

• U.S. per‑unit fee rise — A $0.08 increase per FBA unit takes effect in mid‑2026, the first hike since 2024.
• European fee cuts — Average fulfillment fees drop by £0.26 in the UK and €0.32 in the EU, with referral fee reductions for low‑priced items.
• 90‑day advance notice rule — Amazon now promises at least a 90‑day warning before any future fee changes.
• Tighter Account Health Rating (AHR) enforcement — Scores below 200 on the 0‑1,000 scale trigger immediate suspension risk.
• Expanded low‑price FBA tier in Europe — Products priced at £20/€20 or less qualify for preferential rates.
• Lower promotional fee caps — Coupon and promotion fees are reduced across European marketplaces.

What's Changing

1. U.S. fulfillment fee adjustment — The standard FBA fee for a standard‑size, 1‑lb item rises from $2.50 to $2.58. A seller moving 10,000 units of a $12 accessory would see an extra $800 in costs, cutting the profit margin from 22% to about 20%.
2. European fulfillment fee reduction — In the United Kingdom, the fee for a comparable item falls from £1.20 to £0.94. A UK‑based vendor shipping 5,000 units of a £15 toy saves £1,300 annually, improving the margin by roughly 3 percentage points.
3. Referral fee restructuring in Europe — Items priced up to £15/€15 see their referral fee drop from 8% to 5%; the £15‑£20 band falls from 15% to 10%. A seller with a £14 bestseller that previously paid £1.12 per sale will now pay only £0.70, freeing up £0.42 per transaction.