Overview

Starting 5 November 2025, Amazon will halve the variable fee applied to UK promotional vouchers, dropping it from 1.5 percent to 0.75 percent. In addition, a hard ceiling of £200 will be placed on the variable portion of each voucher, regardless of the voucher’s total redemption value. Sellers who want to benefit must retire any vouchers created before the change and issue fresh vouchers after the cut‑over date.

Key Points

• Variable fee reduced to 0.75 % — The percentage charged on the redeemed value of a voucher falls from 1.5 % to 0.75 % for any voucher generated on or after 5 Nov 2025.
• £200 maximum per voucher — No matter how large the redemption pool grows, the variable component cannot exceed £200 per voucher.
• £2 upfront charge stays the same — The flat fee charged when a voucher is created remains at £2 per voucher.
• Only new vouchers qualify — Vouchers that existed before 5 Nov 2025 retain the old 1.5 % rate and will not be automatically migrated to the new structure.
• Deactivation and recreation required — Sellers must manually deactivate legacy vouchers and launch replacement vouchers after the effective date to capture the reduced fee and cap.

How the New Voucher Fee Structure Works

1. Create a fresh voucher — Log into Seller Central after 00:01 GMT on 5 Nov 2025 and set up a new voucher with the desired discount amount, eligibility rules, and campaign dates.

   • Example: A seller launches a £5‑off voucher for a best‑selling blender, scheduled for the Black Friday weekend.

2. Amazon applies the £2 upfront fee — Immediately upon creation, Amazon deducts a flat £2 charge from the seller’s account, identical to the previous model.

   • Example: The blender voucher costs the seller £2 up‑front, regardless of the expected redemption volume.

3. Variable fee calculated at 0.75 % — As customers redeem the voucher, Amazon tallies the total redeemed value and multiplies it by 0.75 %. If the resulting amount reaches £200, the calculation stops and the fee is capped.