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Amazon’s third‑party marketplace shrank 25% from ~2.4 M sellers in 2022 to 1.8 M in 2026. At the same time $1 M+ sellers rose 90% to ~100 k and $100 M+ sellers...
Curated Industry News
Amazon's CoSMo algorithm replaces A9's keyword matching with an intent-based knowledge graph containing millions of relationship nodes. Sellers need to shift...
Advertising API Release Notes
A former corporate manager turned Amazon seller tripled monthly revenue from $12,000 to $36,000 in one year by overhauling listings, using data‑driven keyword...
Helium 10 Blog
Amazon.sa now offers new brand‑registered sellers up to SAR 175,000 in referral‑fee discounts (5 % off the first SAR 3.5 million of sales) and SAR 3,500 in...
Seller Central News
Amazon's Rufus AI assistant is changing how customers discover products during sales events. Sellers need event-specific listing optimization strategies...
Helium 10 Blog
Private‑label now accounts for 54 % of Amazon sellers, with U.S. private‑label revenue hitting $271 billion in 2024. 58 % of new private‑label businesses...
Curated Industry News
Amazon is offering a reduced 5% referral fee for new-to-Prime products across EU stores, valid for 120 days with unit caps per ASIN. Sellers must opt in...
Seller Central News
In March 2024 Amazon added a “Copy media set to siblings” button in Image Manager, letting sellers duplicate an entire image/video/360° set from one SKU to...
Seller Central News
Amazon’s Rufus AI now handles 15‑20 % of all searches, using natural‑language intent instead of keyword strings. Listings with complete A+ content, detailed...
Advertising API Release Notes
Amazon’s Counterfeit Crimes Unit has filed new civil lawsuits against fraudsters who file bogus USPTO trademark registrations to infiltrate Brand Registry and...
Advertising API Release Notes
A practical guide to systematically monitoring how Amazon's Rufus AI recommends competitor products, enabling sellers to reverse-engineer successful...
Helium 10 Blog
Kevin King’s AI‑driven tactics generated $700 K in weeks, lifted the keyword “ChatGPT” from page 2 to the top‑5 in under a month, and a repeatable...
Helium 10 Blog
Amazon has updated Sponsored Brands and display ad moderation rules with stricter standards for logos, images, and copy, while introducing bulk creative...
Advertising API Release Notes
Amazon is rolling out roughly 50 new features to its AI shopping assistant Rufus ahead of the 2025 holiday season, converting it into an autonomous agent that...
Advertising API Release Notes
Amazon’s Grade and Resell program now includes watches, jewelry, luggage, shoes and apparel and raises the per‑account ASIN cap from 2,000 to 10,000. The...
Seller Central News
Amazon’s Rufus AI adds persistent shopper memory, 30‑day/90‑day price‑history charts, and an auto‑buy feature that completes orders when a target price is met,...
Advertising API Release Notes
New Amazon product launches face a cold-start problem with Rufus AI, which now influences over 13% of Amazon's 2 billion daily searches. Sellers need a phased...
Helium 10 Blog
Amazon opened its Black Friday Lightning Deal window on Nov 22 2025, exposing millions to discounted listings. Helium 10’s AI assistant Rufus now generates...
Helium 10 Blog
Amazon does not remove MAP‑violating listings, so brands must build a five‑pillar enforcement program (MAP policy, quality‑control system, test buys,...
Advertising API Release Notes
Amazon is requiring FBA sellers to submit lithium-ion battery compliance data by May 31, 2025. Non-compliant products will be restricted to ground-only...
Seller Central News