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In early 2026 three veteran mentors outlined a three‑step recovery framework for mid‑size Amazon sellers. After applying it, a brand cut ACOS from 28% to 14%...
Helium 10 Blog
Amazon announces one of its largest European fee reductions for 2026, cutting referral and FBA fulfilment fees by an average of £0.15/€0.17 per unit, while...
Seller Central News
Amazon will automatically deduct 15% VAT from KSA-resident sellers without a valid VAT registration number on file. Sellers must update their Seller Central...
Seller Central News
Starting 1 January 2026 Amazon will cut European FBA fulfillment fees by about £0.26 per parcel and lower referral fees for cheap items (8%→5% ≤£15, 15%→10%...
Seller Central News
Starting 1 January 2026 Amazon caps deal fees at €300 per promotion in Germany, France, Italy and Spain and €100 in the Netherlands, down from previous higher...
Seller Central News
Amazon will overhaul European referral and FBA fees, delivering an average saving of £0.15 per unit. Fulfilment fees drop by £0.26 per unit and referral rates...
Seller Central News
Helium 10’s episode #188 reveals that new import duty schedules for Asian‑origin goods (e.g., consumer electronics, apparel) raise landed costs by up to 15 %...
Helium 10 Blog
Amazon will retire the `analytics_salesAndTraffic_2023_11_15` dataset on January 26 2026 and disable the `GET_V2_SETTLEMENT_REPORT_DATA_FLAT_FILE` and...
SP-API Changelog
The U.S. has eliminated the de minimis exemption for China shipments, imposing 30-54% tariffs on all packages regardless of value. This reshapes cost...
Curated Industry News
Amazon will retire several Advertising API endpoints between June 30 and July 31 2025. Sponsored Brands v2 ends July 1 2025, moderation and bid‑recommendation...
Advertising API Release Notes
Rufus now parses regional idioms and recalibrates keyword relevance per marketplace, rewarding listings that use native phrasing such as “hochwertiges...
Helium 10 Blog
During Black Friday weekend 2025, Amazon’s Rufus AI assistant drove a 100% lift in purchase completions versus the prior 30‑day average and a 75% day‑over‑day...
Advertising API Release Notes
Amazon introduced Sponsored Prompts, an AI‑native ad format inside the Rufus shopping assistant. Brands can run Product Prompts (single ASIN) or Discovery...
Advertising API Release Notes
On January 15 2026 Amazon raised inbound defect fees, with oversize repeat violations costing up to $5.72 per unit. The FBA Inbound Performance Dashboard now...
Curated Industry News
Mansour’s early‑2024 playbook adds a Query‑Level Performance Dashboard that shows exact shopper terms and conversion rates within 48 hours, a 15‑second...
Helium 10 Blog
An analysis of over 1,300 Rufus AI‑suggested items showed 41.8% also carry the Amazon’s Choice badge. The recommendations were 94.2% Fulfilled by Amazon, 87.2%...
Helium 10 Blog
On 11/27/25 Amazon added an automated promotion‑pause system that flags Black Friday deals with pricing or eligibility issues and gives sellers a 24‑hour...
Helium 10 Blog
On Jan 15 2026 Amazon ended its FBA fee freeze, raising small‑standard‑size fulfillment fees by $0.25 per unit and adding a 15‑month storage surcharge of $0.35...
Industry News
Amazon Australia will ramp up compliance checks throughout November and December, issuing five‑business‑day documentation requests for toys with small parts,...
Seller Central News
Amazon is expanding its monthly FBA capacity limits system to six new marketplaces including UAE, Saudi Arabia, Egypt, Turkiye, South Africa, and Singapore....
Seller Central News