Overview

Amazon has added a new function to its Image Manager that lets sellers duplicate an entire set of images and other media from one product variation to its sibling variations. The feature launched this month and targets sellers who maintain large families of size or color variants. By cutting out the repetitive download‑rename‑upload loop, the tool promises measurable time savings and more uniform product listings.

Key Points

• One‑click media duplication — A seller can copy the full image and video collection from a source SKU to any sibling SKU that shares the same color or style, such as a red polo shirt in size S being copied to the same shirt in size M.
• Eliminates manual re‑upload — The previous workflow required downloading each file, renaming it to match the target SKU, and uploading it again; the new tool removes those three steps entirely.
• Optional, not mandatory — Sellers who prefer the classic upload method can continue using it; the copy function appears as an additional button inside Image Manager.
• One‑time transfer, no auto‑sync — After the copy, any later changes to the source images do not automatically update the siblings, so a fresh copy must be run if the master assets are refreshed.
• Eligibility limited to shared attributes — Only variations that match on key attributes like color, pattern, or style are presented as copy targets; unrelated SKUs are excluded.

How Image Manager Works

1. Select source variation — In Seller Central, open Image Manager, locate the SKU that holds the desired images (e.g., “Blue Denim Jacket – Size L”), and open its media tab.
2. Initiate copy command — Click the newly added “Copy media set to siblings” button; the system scans the catalog and lists all sibling variations that share the same color and style (e.g., “Blue Denim Jacket – Size M” and “Blue Denim Jacket – Size S”).
3. Choose target SKUs — Tick the checkboxes next to the eligible siblings you want to update, then confirm the action; the tool instantly replicates every image, video, and 360° view from the source to each selected target.