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Amazon will require every FBA listing that ships with a lithium‑ion battery to submit full compliance data by May 31 2025, or the item will be routed...
Seller Central News
Effective 2026 Amazon will require sellers to provide battery chemistry, watt‑hour rating and a ≤30 % state‑of‑charge for any lithium‑ion cell >2.7 Wh shipped...
Seller Central News
In early 2024 Amazon revamped the Buy Box formula: delivery‑speed weight rose to 25‑30% (up from ~15%) while price weight fell to ~25% (down from ~35%). Offers...
Curated Industry News
Amazon is eliminating all FBA prep and labeling services for U.S. shipments effective January 1, 2026. Sellers must now handle all preparation themselves or...
Industry News
Amazon is offering brand owners up to £44,000 in referral fee discounts to launch in newer EU stores, with a tiered structure covering the first £840,000 in...
Seller Central News
Amazon now offers brand‑owners up to €47,250 in referral‑fee discounts when they launch in newer EU marketplaces. The tiered model gives a 10 % cut on the...
Seller Central News
Amazon rolled out a two‑tier referral‑fee discount for brand‑registered sellers expanding to new EU marketplaces, delivering up to €47,250 in savings. Tier 1...
Seller Central News
Helium 10’s Scale Stories episode #719 shows that 30‑second hook videos can generate 10 M views in weeks, and using a three‑bucket scaling model lifts...
Helium 10 Blog
In early 2024 Amazon Marketing Stream added DSP support, delivering hourly impressions, clicks, spend, CTR and viewability metrics as JSON payloads pushed to...
Amazon Advertising Blog
Effective April 1 2026 Amazon will replace quarterly FBA caps with monthly capacity limits in the UAE, Saudi Arabia, Egypt, Turkey and Singapore. Limits are...
Seller Central News
Amazon upgraded Rufus with persistent customer memory, price history transparency, and activity-based discovery. With 250 million users, sellers must adapt...
Advertising API Release Notes
At Amazon UnBoxed 2025, Amazon launched Reserved Share of Voice (pre‑pay for top‑of‑search slots), AI‑Driven Bid Management and AI Creative Generator, and a...
Curated Industry News
Amazon will make previously optional attributes like "Material" and "Battery Type" mandatory for all SP-API and JSON LISTINGS FEED submissions. The new schema,...
SP-API Changelog
Helium 10’s episode #187 (released early 2024) outlines six seasonal Amazon PPC tactics—keyword expansion, Bid‑Plus, negative keywords, budget shifts, premium...
Helium 10 Blog
Rufus now favors Prime‑eligible listings, with 92% of its recommendations showing the Prime badge. Non‑Prime items can see a 70% drop in AI‑driven impressions...
Helium 10 Blog
Amazon DSP entered open beta on 2024‑11‑01 offering a free AI Video Generator for U.S. advertisers. The tool creates up to six 15‑second videos from a single...
Advertising API Release Notes
Helium 10's AI Playbook (launched 2024) outlines AI‑driven product scouting, instant listing generation, dynamic ad optimisation, predictive inventory planning...
Helium 10 Blog
Amazon will roll out a new FBA fee schedule on January 15 2026 that adds price‑based surcharges, raising the average per‑unit cost by $0.08. Items under $10...
Curated Industry News
Amazon is investing £500 million to open a three‑storey, robot‑driven fulfilment centre in Northampton in 2026, initially staffing 1,400 people and targeting a...
Seller Central News
Amazon has enhanced its FBA enrollment recommendations tool with detailed performance comparisons, delivery speed metrics, and similar product insights to help...
Seller Central News