Overview

Amazon has launched a new incentive program for brand‑registered sellers entering the Saudi Arabian marketplace, Amazon.sa. The offer provides up to SAR 175,000 in referral‑fee reductions and SAR 3,500 in advertising credits for qualifying newcomers, a deal that can materially improve early‑stage profitability. Sellers targeting the fast‑growing Saudi e‑commerce sector should evaluate the program to accelerate market entry.

Key Points

• Maximum fee discount — Sellers can save as much as SAR 175,000, which equals a 5 % cut on the first SAR 3.5 million of qualified branded sales.
• Advertising boost — Up to SAR 3,500 in Sponsored Products credit is granted to merchants who launch a paid campaign within 90 days of listing their first buyable ASIN.
• Automatic enrollment — Once the eligibility thresholds are met, both the fee reduction and ad credit are applied to the seller’s account without any manual claim process.
• One‑year validity — The referral‑fee discount remains in effect for 12 months from the date Amazon confirms the seller’s eligibility, creating a limited window to capture the full benefit.
• Brand‑registry prerequisite — Participants must complete Amazon Brand Registry for the Saudi market within six months of their first eligible listing, and the initial listing must be created on or after 22 January 2025.
• Exclusions — Resellers, wholesale accounts, and sellers offering unbranded items are not eligible, underscoring Amazon’s focus on authentic brand owners.

How the Fee Discount Works

1. Eligibility verification — After a seller lists a qualifying branded product on Amazon.sa, Amazon checks that the brand is registered in the Saudi Brand Registry and that the seller is the first partner assigned as the brand’s representative. For example, a U.S.‑based cosmetics brand that registers its trademark in Saudi Arabia and lists its first lipstick on 1 March 2025 would meet this step.
2. Sales tracking — Amazon monitors the seller’s cumulative sales of eligible items. Once the seller reaches SAR 3.5 million in qualified revenue, the system calculates a 5 % reduction on that amount, capping the discount at SAR 175,000. If the seller only reaches SAR 2 million, the discount would be SAR 100,000 (5 % of SAR 2 million).