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Amazon Australia is offering a 5% referral fee rate for new-to-FBA products, valid for 120 days per ASIN with unit caps. Sellers must meet IPI score...
Seller Central News
Effective March 31 2026, Amazon will end commingling, requiring all non‑brand‑registry sellers to label each unit with an Amazon‑generated FNSKU, while...
Seller Central News
Amazon is ending inventory commingling across its supply chain on March 31, 2026. Brand owners gain labeling flexibility while resellers must now use FNSKU...
Seller Central News
Effective March 31 2026 Amazon will end commingling and enforce new barcode rules: brand‑registered owners can ship with only a valid UPC/EAN/ISBN, while all...
Seller Central News
Amazon UAE has launched a limited‑time 5 % referral‑fee program for brand‑new parent ASINs that have not been listed in the UAE marketplace in the past...
Seller Central News
Amazon has immediately halted all Australia Post inbound shipments to fulfillment centres XBW3 (Melbourne) and XAU1 (Sydney). The pause is indefinite and...
Seller Central News
Effective March 31, 2026 Amazon will end commingling of FBA inventory. Brand Registry sellers can choose “Manufacturer barcode” (UPC/EAN/ISBN) and skip the...
Seller Central News
Rufus AI now adds research blocks above Amazon listings, pulling external articles and videos, and drives about 60% higher purchase intent than standard...
Advertising API Release Notes
On 12/4/25 Amazon announced its deepest seller‑fee cuts, lowering referral rates from 15% to 12% for $200k sales and trimming pick‑and‑pack fees for items...
Helium 10 Blog
The UK has delayed its new subscription‑contract rules to autumn 2026, introducing mandatory dual 14‑day cooling‑off periods, renewal‑notice emails that must...
Seller Central News
In early 2024 Amazon raised the delivery‑speed weight in the Buy Box algorithm to roughly 25‑30% (up from ~15%). Faster shipping now tolerates a 2‑3% price...
Curated Industry News
Amazon is rolling out password‑less passkey login for Seller Central, starting optional in April 2024 and becoming mandatory by January 2025. Sellers can use...
Seller Central News
Amazon now lets the 1.3 million sellers using its AI tools generate bulk listings from a spreadsheet. The AI auto‑fills roughly 70 % of required fields (title,...
Seller Central News
From December 2 2025 Amazon Seller Central will eliminate passwords and SMS two‑step codes, replacing them with device‑based passkeys. Sellers will log in...
Seller Central News
Amazon now supports bulk AI listing creation, letting sellers upload a spreadsheet and have the AI auto‑fill >70% of required attributes. Over 1.3 million...
Seller Central News
On Black Friday 2025 Rufus AI doubled purchase rates (100 % lift) and saw an 85 % day‑over‑day rise in usage; buyers completed purchases in 3–5 min versus...
Advertising API Release Notes
Amazon’s new AI‑powered bulk listing creator lets sellers upload a spreadsheet and receive draft product pages in minutes, auto‑filling roughly 70 % of...
Seller Central News
Amazon is cutting referral fees and FBA fulfillment costs across European stores in a phased rollout targeting low-price categories where Shein and Temu have...
Curated Industry News
Amazon will require all Seller Central users to sign in with a passkey instead of passwords starting December 2 2025. The passkey uses device‑based biometrics,...
Seller Central News
Amazon Seller Central will make passkeys the primary sign‑in method on December 2 2025, replacing passwords and SMS‑based 2FA with biometric or device‑PIN...
Seller Central News