Overview

Amazon Australia introduced a reduced referral fee program offering 5% rate for new-to-FBA products. Eligible sellers receive the discounted rate for 120 days from when their new parent ASIN becomes buyable. The program covers up to 100 units of standard-size items and 50 units of oversize items per parent ASIN, with IPI score determining seller eligibility.

Key Points

• 5% referral fee versus standard 8-15% — New-to-FBA parent ASINs on Amazon Australia pay just 5% in referral fees instead of standard category-based rates
• 120-day benefit window — Reduced fee applies for 120 days from date your new eligible parent ASIN becomes buyable listing
• Unit caps per ASIN — Discount covers up to 100 units of standard-size items and up to 50 units of oversize items, extra-large items excluded
• IPI score requirement — Inventory Performance Index score determines eligibility, strong inventory management practices required
• Enrollment differs by seller status — New sellers automatically enrolled if eligible, existing sellers must manually enroll through Seller Central

Program Monitoring

• FBA New Selection dashboard — View enrollment status, eligibility standing, which ASINs are enrolled and receiving discounted rate, summary of benefits earned
• 120-day tracking per ASIN — Each parent ASIN has independent benefit window and unit allocation
• Variation structure matters — List under properly structured parent-child relationship to maximize units covered under single enrollment
• Unit cap planning — High-volume sellers may burn through 100-unit allocation quickly, factor limits into demand forecasting

Eligibility Requirements

• IPI score maintenance — Keep Inventory Performance Index healthy by managing excess inventory, improving sell-through rates, fixing stranded inventory, maintaining in-stock rates
• Clean up account first — Sellers with low IPI scores from excess or stranded inventory should resolve issues before enrolling