Amazon Australia Now Offers 5% Referral Fee for New-to-FBA Products
Amazon Australia is offering a 5% referral fee rate for new-to-FBA products, valid for 120 days per ASIN with unit caps. Sellers must meet IPI score requirements to qualify.
Overview
Amazon Australia introduced a reduced referral fee program offering 5% rate for new-to-FBA products. Eligible sellers receive the discounted rate for 120 days from when their new parent ASIN becomes buyable. The program covers up to 100 units of standard-size items and 50 units of oversize items per parent ASIN, with IPI score determining seller eligibility.
Key Points
- 5% referral fee versus standard 8-15% — New-to-FBA parent ASINs on Amazon Australia pay just 5% in referral fees instead of standard category-based rates
- 120-day benefit window — Reduced fee applies for 120 days from date your new eligible parent ASIN becomes buyable listing
- Unit caps per ASIN — Discount covers up to 100 units of standard-size items and up to 50 units of oversize items, extra-large items excluded
- IPI score requirement — Inventory Performance Index score determines eligibility, strong inventory management practices required
- Enrollment differs by seller status — New sellers automatically enrolled if eligible, existing sellers must manually enroll through Seller Central
Program Monitoring
- FBA New Selection dashboard — View enrollment status, eligibility standing, which ASINs are enrolled and receiving discounted rate, summary of benefits earned
- 120-day tracking per ASIN — Each parent ASIN has independent benefit window and unit allocation
- Variation structure matters — List under properly structured parent-child relationship to maximize units covered under single enrollment
- Unit cap planning — High-volume sellers may burn through 100-unit allocation quickly, factor limits into demand forecasting
Eligibility Requirements
- IPI score maintenance — Keep Inventory Performance Index healthy by managing excess inventory, improving sell-through rates, fixing stranded inventory, maintaining in-stock rates
- Clean up account first — Sellers with low IPI scores from excess or stranded inventory should resolve issues before enrolling
Analysis & Recommendations
Why This Matters
This program significantly reduces referral fees for sellers launching new FBA products in Australia, improving unit economics during the critical early sales period and lowering the barrier to international expansion.
Key Takeaways
- New-to-FBA products on Amazon Australia qualify for a 5% referral fee for 120 days
- Unit caps apply: 100 standard-size or 50 oversize units per parent ASIN
- IPI score is now used to determine eligibility, rewarding good inventory management
- Existing sellers must manually enroll through Seller Central to participate
Recommended Actions
- →Check your IPI score and clean up any excess or stranded inventory to ensure eligibility
- →Visit the FBA New Selection dashboard in Seller Central to enroll and track your status
- →Plan new Australian product launches strategically to maximize the 120-day discount window
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