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Amazon added a new 'Selling Applications' card to the Seller Central homepage that notifies sellers of pending draft product approval applications and provides...
Seller Central News
Amazon launched Brand Story, a new A+ Content feature giving brand-registered sellers a dedicated carousel section on product pages to showcase brand identity...
Seller Central News
Amazon launched the Brand Story module for A+ Content, adding a dedicated carousel that can hold up to 19 scrollable cards. After a single setup, the story...
Seller Central News
Starting this quarter, Amazon Transparency adds video playback, cross‑sell suggestions, and deal highlights to the scan verification screen. Brands in Brand...
Seller Central News
Helium 10’s new FAQ shows that running Xray demand checks can cut first‑three‑month return rates by 30%, while using Cerebro for a "silicone kitchen spatula"...
Helium 10 Blog
Amazon reaches over 300 million active shoppers. A Professional seller account costs €39/month plus 7‑15% referral fees, and products that sell ≥200...
Helium 10 Blog
Amazon allows up to 2,000 child SKUs per hidden parent ASIN. A pilot upload of 3‑5 children validates the chosen variation theme, and live variations typically...
Helium 10 Blog
Amazon’s unified “Contact Us” portal lets sellers open cases directly from Seller Central, auto‑populating order IDs and ASINs (e.g., CS‑1234567‑7890)....
Helium 10 Blog
In early 2020 a third‑generation goldsmith moved to Amazon FBA and posted €100 000 net sales in the first 12 months. Using Helium 10 Xray, Brand Registry and a...
Helium 10 Blog
Amazon has launched an EPR Compliance portal in Seller Central (Compliance > “EPR Compliance – France”) allowing French‑market sellers to upload Unique...
Seller Central News
Amazon recommends primary images with a pure white background that fill at least 85 % of a 2,560 × 2,560 px frame, three lifestyle photos, and a 30‑60 second...
Helium 10 Blog
In early 2024 Amazon expanded its VAT Services on Amazon program by adding AVASK alongside J&P Accountants and TB Accountants, giving sellers three vetted...
Seller Central News
In early 2024 Amazon expanded its free Manage Your Experiments A/B testing tool to the UK, Germany, France, Italy, Spain, Japan, and Canada, adding about...
Seller Central News
Walmart Marketplace lets Amazon sellers tap the #2 U.S. online retailer, but requires meeting performance metrics such as a 98% on‑time shipment rate. Referral...
Helium 10 Blog
Phase 3 of Amazon’s structured‑data rollout is live across all marketplaces, adding 12 new product types and versioned XSD files such as pet_supplies_v3.xsd....
SP-API Changelog
Amazon has rolled out the Manage Your Experiments A+ Content split‑testing tool to all five EU marketplaces (DE, FR, IT, ES, NL). Sellers can launch a test in...
Seller Central News
Amazon’s new Sunday Shipping Incentive lets STEP sellers add a seventh dispatch day, cutting delivery estimates by up to one day. Rewards are tier‑based and...
Seller Central News
Amazon added a “Pricing Status” column to the Manage Inventory page, showing a green, yellow or red icon for each SKU based on three benchmarks (Buy Box total,...
Seller Central News
In March 2024 Amazon added a “Pricing Status” column to the Manage Inventory page. The column shows a green/yellow/red indicator based on the seller’s total...
Seller Central News
Amazon added a “Pricing Status” column to the Manage Inventory view, showing green, yellow or red labels for each SKU against three benchmarks – lowest Amazon...
Seller Central News