Overview

Walmart Marketplace is the United States’ second‑largest e‑commerce channel, offering Amazon sellers a sizable new audience. In a recent briefing, Walmart staff and e‑commerce consultants explained the exact steps to list Amazon inventory on Walmart.com, a move that can diversify traffic and lower dependence on a single platform.

Key Points

• Marketplace Reach — Walmart commands the #2 spot in U.S. online retail, exposing sellers to millions of shoppers who prefer Walmart’s brand and low‑price positioning.
• Eligibility Standards — Sellers must satisfy performance metrics such as a low order‑defect rate and consistent on‑time shipping before the marketplace grants access.
• Integration Choices — Walmart accepts direct API feeds, CSV uploads, or third‑party channel managers, letting sellers match the method that fits their current tech stack.
• Listing Requirements — Titles, bullet points, and images must follow Walmart’s style guide, which differs from Amazon’s character limits and formatting rules.
• Fee Model — Referral fees vary by category, typically ranging from 6 % to 20 % of the sale price, plus a modest fulfillment charge for orders handled through Walmart Fulfillment Services (WFS).
• Performance Dashboard — A dedicated seller console tracks order‑defect, late‑shipment, and cancellation rates, all of which influence ongoing marketplace eligibility.

How Walmart Marketplace Works

1. Submit Seller Application — Provide business details, tax ID, and a summary of product categories.

   • Example: A kitchen‑gadget brand uploads its EIN, a recent bank statement, and a spreadsheet of 150 SKUs to demonstrate inventory depth.

2. Clear Eligibility Review — Walmart evaluates sales history, customer‑service metrics, and policy compliance.

   • Example: A vendor with a 98 % on‑time shipment rate on Amazon receives a “green” status, unlocking immediate portal access.