Amazon Adds New Pricing Status Column to Manage Inventory Dashboard
Amazon added a “Pricing Status” column to the Manage Inventory view, showing green, yellow or red labels for each SKU against three benchmarks – lowest Amazon price, lowest external marketplace price, and Amazon’s internal competitive recommendation. A one‑click “Match” link lets sellers instantly set their total price (item + shipping) to any benchmark, and a tooltip flags Buy Box eligibility when pricing meets the internal benchmark.
Overview
Amazon has introduced a new “Pricing Status” column on the Manage Inventory dashboard. The column appears alongside each SKU and instantly tells sellers whether their total price (item price plus shipping) is higher, lower, or equal to key competitive reference points both on Amazon and on major external marketplaces. The addition is aimed at helping sellers keep their offers price‑competitive, improve their chances of winning the Featured Offer (Buy Box), and make quick price adjustments with a single click.
Key Points
- Pricing Status column added — The Manage Inventory view now includes a column that flags each listing as “Below,” “At,” or “Above” the lowest Amazon price, the lowest external marketplace price, and Amazon’s internal competitive benchmark.
- Benchmark sources — The column compares the seller’s total price against three data sets: the lowest price offered by any Amazon seller, the lowest price recorded on major off‑Amazon sites such as Walmart or Target, and Amazon’s own algorithmic competitive price recommendation.
- One‑click “Match” button — For each benchmark a small “Match” link appears; clicking it automatically updates the seller’s price to the exact amount of the selected benchmark, saving the need to manually edit the listing.
- Buy Box guidance embedded — The tool highlights that pricing at or below the competitive benchmark improves the likelihood of securing the Featured Offer, giving sellers a clear target for price optimization.
- Total‑price focus — All comparisons factor in shipping costs, so sellers see the true cost a shopper will pay rather than just the item price, aligning pricing decisions with customer expectations.
How the Pricing Status Column Works
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Data collection — Amazon continuously gathers price and shipping information from its own marketplace and from a curated list of external retailers.
- Example: For ASIN B07XYZ123, Amazon records a $19.99 item price plus $3.99 standard shipping from a competitor, resulting in a $23.98 total price.
Analysis & Recommendations
Why This Matters
The column consolidates competitor and internal price data, letting sellers adjust prices in seconds rather than manually pulling spreadsheets. Matching a benchmark can instantly turn a red status to green, improving the likelihood of winning the Featured Offer and protecting margins on high‑volume items.
Key Takeaways
- The Pricing Status column compares total price to three reference points: lowest Amazon, lowest external (e.g., Walmart, Target), and Amazon’s inte...
- Labels use colors – green for “Below,” yellow for “At,” red for “Above” – and appear next to each benchmark.
- A one‑click “Match” link updates the seller’s price to the exact benchmark amount, instantly changing the status to green.
- When price is at or below the internal benchmark, a tooltip indicates improved Buy Box eligibility.
Recommended Actions
- →In Seller Central, go to Manage Inventory > add the “Pricing Status” column to your view and review the color labels for top‑selling SKUs.
- →For any SKU showing a red label, click the adjacent “Match” link for the appropriate benchmark, then verify the new total price and Buy Box tooltip.
- →If a match would cut margins below cost, use the column’s status to trigger a limited‑time coupon or adjust shipping instead of full price matching.
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