Overview

Amazon has launched Brand Story, a new A+ Content feature that gives brand-registered sellers a dedicated carousel section on product detail pages to showcase their brand identity. Unlike standard A+ Content modules that focus on product-level details, Brand Story occupies its own separate slot on the listing, effectively doubling the amount of enhanced content available on each product page. For sellers competing in crowded categories, this feature offers a meaningful way to build brand recognition right where purchase decisions happen.

What's New

• Separate Brand Section — Brand Story creates a distinct content area on the detail page, independent from the standard A+ Content description section, giving your brand its own dedicated real estate on every listing.
• Carousel Format — The module uses a swipeable, interactive carousel design that lets shoppers browse through brand content in an engaging visual format.
• Up to 19 Content Cards — Sellers can populate the carousel with up to 19 individual cards across four pre-formatted layout options, offering significant flexibility for brand storytelling.
• One-Time Setup for All ASINs — A single Brand Story can be published across every ASIN in your brand catalog at once, eliminating the need for per-listing management.
• Built-In Store Linking — One of the four card layouts includes a direct link to your Amazon Brand Store, creating a pathway from individual product pages to your full storefront.
• Device-Responsive — The carousel automatically adapts for optimal viewing on both desktop and mobile.

How Brand Story Works

Brand Story operates entirely independently from existing A+ Content modules. Sellers do not need to remove or reduce any product-level content to use it. The feature renders in its own dedicated slot on the detail page, positioned separately from the product description area where standard A+ modules appear. This means sellers can maintain detailed product-specific content while layering in broader brand messaging through Brand Story.

The creation process starts with selecting a background image for the carousel, then building out individual content cards. Amazon offers four pre-formatted card layouts, each designed for different storytelling needs — whether that is highlighting a founding story, showcasing a product range, emphasizing quality standards, or directing shoppers to a storefront. With a 19-card maximum, sellers have substantial room to tell a comprehensive brand narrative.