Overview

Amazon has introduced a new “Pricing Status” column on the Manage Inventory page of Seller Central. The column gives sellers an instant visual cue about how each SKU’s total price (item + shipping) stacks up against three key market benchmarks. This addition helps sellers spot pricing gaps without leaving the inventory list, making competitive adjustments faster and more data‑driven.

Key Points

• Instant visual cue — A colored icon (green, yellow, or red) appears next to every product, indicating whether the total price is competitive, slightly above market, or considerably higher than reference prices.
• Three benchmark comparison — The column evaluates each listing against the current Buy Box price, the lowest price from other Amazon sellers, and the lowest price observed on external marketplaces.
• One‑click “Match” button — Sellers can click a button beside any benchmark to automatically set their price to match that reference point, all without navigating away from the inventory grid.
• Total‑price calculation — Amazon adds the shipping charge to the item price for both the seller’s offer and the competitor offers, ensuring a true apples‑to‑apples comparison.
• Column toggle — The new column can be shown or hidden through the column‑display settings on the Manage Inventory screen, giving sellers control over their view.

How Pricing Status Column Works

1. Column placement — The Pricing Status column is inserted between the “Quantity” and “Price” columns on the inventory table. For example, SKU XYZ789 with a listed price of $19 and $4 shipping will now show a red icon if its $23 total exceeds the Buy Box total of $21.
2. Status breakdown — Clicking the icon expands a pop‑up that lists three side‑by‑side figures: (a) Buy Box total, (b) lowest Amazon‑seller total, and (c) lowest external‑marketplace total. If the Buy Box total is $21, the lowest Amazon seller is $22, and the external lowest is $20, the pop‑up will display those numbers with corresponding “Match” buttons.
3. One‑click matching — Pressing the “Match” button next to a benchmark instantly updates the seller’s price field to align with that total. In the previous example, clicking “Match” under the external benchmark would set the seller’s price to $16 plus $4 shipping, achieving the $20 total shown.