Overview

Amazon has introduced a new A+ Content module called Brand Story, which gives brand‑registered sellers a dedicated carousel on each product detail page to showcase their brand narrative. The carousel sits separate from traditional A+ modules, so sellers can keep product‑specific information distinct from brand messaging. Because a single Brand Story is applied automatically to every ASIN linked to the brand, the feature promises major time savings for sellers with large catalogs.

Key Points

• Dedicated carousel slot — Brand Story appears in its own “About the Brand” area, independent of the regular A+ description section.
• Up to 19 scrollable cards — Sellers can add a background image and populate the carousel with as many as 19 content cards.
• Four pre‑designed card templates — One template includes a direct link to the seller’s Amazon Store, while the others support text, images, or mixed media.
• One‑time creation, universal rollout — After a single setup, the story is displayed on every product page that belongs to the brand.
• Responsive layout — The carousel automatically adjusts for desktop, tablet, and mobile browsers.

How Brand Story Works

1. Eligibility check — Only sellers enrolled in Amazon Brand Registry can access the feature. For example, a boutique cosmetics brand that completed registration can immediately see the “Create Brand Story” button in the A+ Content Manager.
2. Background image upload — The seller uploads a high‑resolution banner that sets the visual tone, such as a photo of the company’s flagship factory or a lifestyle image that reflects the brand’s ethos.
3. Card selection and content addition — Using one of the four templates, the seller adds cards. A typical setup might include:
   • Founding story card with a short paragraph and a historic photo.
   • Quality certifications card showing ISO logos and brief text.