Overview

Amazon remains the world’s largest e‑commerce marketplace, giving newcomers instant exposure to a buyer base that exceeds 300 million active shoppers. For sellers just starting out, mastering the platform’s core mechanics can turn that massive audience into a reliable revenue stream.

Key Points

• Massive audience — Over 300 million active Amazon customers worldwide create a demand pool no single independent store can match.
• Monthly subscription — A Professional seller account costs €39 per month, plus referral fees that range from 7 % to 15 % depending on the product category.
• Product‑selection criteria — Data‑driven tools reveal that items selling at least 200 units per month and facing a competition score below 0.5 % enjoy a markedly higher chance of success.
• Fulfillment choices — Using Fulfillment by Amazon (FBA) unlocks Prime eligibility and better search placement, while Fulfillment by Merchant (FBM) lets sellers keep tighter control over inventory costs.
• Review influence — Positive ratings lift conversion rates by roughly 12 %; a single 5‑star review can boost an item’s sales by up to 30 %.
• Advertising boost — Sponsored Products campaigns that allocate a minimum daily budget of €10 and target relevant keywords can raise traffic within 48 hours by about 25 %.

How Selling on Amazon Works

1. Create a seller account — Sign up at sellercentral.amazon.de, select the Professional plan, and provide business details, a bank account, and tax information. Example: A Berlin‑based startup enters its VAT ID and links a German business checking account to complete registration.
2. Identify a viable product — Run a market‑research tool to locate a niche with steady demand and limited rivals. Example: A reusable stainless‑steel straw shows 1,200 monthly searches and only three competing listings, indicating low saturation.
3. Build the product listing — Write a concise title, add five bullet points, craft a compelling description, and upload high‑resolution images. : The title “Sustainable Stainless Steel Straw – Dishwasher Safe, 4‑Piece Set, BPA‑Free” combines key attributes and searchable terms.