Overview

Amazon is rolling out a short‑term incentive for sellers who are part of the Seller Tiered Enrollment Program (STEP) and who activate Sunday dispatches. By adding a seventh day of shipping, eligible sellers can shorten the promised delivery window by up to one day and earn tier‑specific rewards. The program is designed to accelerate Amazon’s overall delivery speed, and sellers who act quickly can capture the benefits before the promotion ends.

Key Points

• Sunday Shipout Benefit — Enabling Sunday shipments unlocks rewards that scale with a seller’s current STEP tier.
• One‑Day Delivery Gain — Adding Sunday to the fulfillment calendar can reduce the customer’s delivery estimate by a full day.
• Tier‑Based Rewards — Higher‑tier STEP participants receive larger incentives, such as bigger fee rebates or promotional credits.
• Limited‑Time Offer — The incentive is promotional, not permanent, so sellers must opt in before the deadline to qualify.
• Performance Requirement — Amazon will evaluate on‑time delivery, valid tracking, and order defect rates before granting access.
• Operational Commitment — Sellers must be able to process and ship orders every day of the week, including staffing and carrier arrangements.

How the Sunday Shipping Incentive Works

1. Eligibility Check — Amazon reviews a seller’s STEP tier, recent on‑time delivery rate, and order defect metrics. For example, a Tier 2 seller with a 98% on‑time rate and a 0.2% cancellation rate meets the baseline criteria.
2. Opt‑In Activation — Sellers navigate to the “Sunday Shipping Incentive” page in Seller Central and toggle the program on. The interface displays the expected reward tier based on the seller’s current STEP level.
3. Operational Enablement — Once opted in, the seller must schedule warehouse staff, carrier pickups, and order‑processing workflows for Sunday. A merchant using a third‑party logistics provider that already runs Sunday pickups can simply confirm the schedule in the system.