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Amazon now requires every brand‑owned ASIN to have a basic A+ module before Premium A+ can be unlocked, and at least one A+ approval must be within the past 12...
Seller Central News
On Oct 26 2023 Helium 10 announced Amazon’s new AI Image Generator inside the A+ Content editor, letting sellers create high‑resolution product photos...
Helium 10 Blog
In early 2024 Amazon added a generative‑AI Image Generator to Seller Central’s Creative Studio, delivering primary hero shots in under 60 seconds and up to...
Helium 10 Blog
Claude AI, launched in early 2024, is a free generative‑text tool that creates a 200‑character title, five bullet points and a two‑paragraph description in...
Helium 10 Blog
Amazon Individual sellers pay $0.99 per sale, while Professional sellers pay a $39.99 monthly fee with no per‑item charge. The break‑even point is roughly 40...
Helium 10 Blog
The Helium 10 podcast explains that Amazon Handmade lets artisans launch a storefront with no monthly subscription fee and a reduced referral fee versus the...
Helium 10 Blog
Amazon’s Manage Your Experiments console now lets sellers run controlled split‑tests on titles, images, bullet points, descriptions and price points. Tests...
Helium 10 Blog
Amazon’s SEND program now adds an air‑freight lane from mainland China to Australian fulfillment centers, letting sellers create, document and track shipments...
Seller Central News
Amazon has launched a managed Extended Producer Responsibility (EPR) compliance service for the Spain and Austria marketplaces, effective immediately. The...
Seller Central News
Amazon has partnered with YouLend to offer merchant cash advances through Seller Central, providing eligible sellers with sales-based financing that adjusts...
Seller Central News
Amazon has temporarily paused its overhaul of product‑listing attributes as of February 2026. New mandatory fields such as “Material Type” for apparel and...
Seller Central News
In early 2024 Amazon added the Partnered Carrier Program (PCP) to the “Send to Amazon” wizard, letting sellers schedule pick‑ups, get Amazon‑negotiated rates...
Seller Central News
Amazon launched the Retail Readiness curriculum in the Learning Console, offering eight self‑paced video lessons, quizzes, and a final project that awards a...
Seller Central News
Amazon will add three seller‑focused tools in Oct‑Nov 2023: the Climate Pledge Friendly badge expands to >30 new product categories, a “generic” listing...
Helium 10 Blog
In March 2024 Amazon expanded its Climate Pledge Friendly program to include ISCC, Global Recycled Standard (GRS) and Cradle‑to‑Cradle Certified (C2C)....
Seller Central News
Amazon added three new material‑focused certifications—including ISCC—to the Climate Pledge Friendly program, effective immediately. Listings with these...
Seller Central News
In early 2024 Helium 10’s podcast episode 96 explained why Amazon’s >300 million active shoppers, FBA fulfillment, Brand Registry & Transparency, and Helium 10...
Helium 10 Blog
Gracey Ryback leverages a 2 M+ cross‑platform audience to drive sales via TikTok Shop’s native checkout and Amazon Live, recommending at least three shoppable...
Helium 10 Blog
In early November Amazon launched free Holiday Advertising Training modules on Seller Central. The curriculum defines a “retail‑ready” listing (≥5 images,...
Seller Central News
Amazon launched the Supporting Images experiment in early 2024 within the Manage Your Experiments toolbox, enabling Brand Registry sellers to A/B test image...
Seller Central News