Overview

Amazon rolled out a generative‑AI image creation tool inside Seller Central in early 2024, allowing sellers to produce compliant product photos without external designers. The feature promises sub‑minute generation times, built‑in adherence to Amazon’s image standards, and a pay‑as‑you‑go credit model. Sellers who switch to the AI generator can lower visual‑content costs, speed up listing launches, and reduce the risk of image‑policy rejections.

Key Points

• Rapid generation — The AI can deliver a primary hero shot, such as a white‑background stainless‑steel water bottle, in under 60 seconds.
• Automatic compliance — Images are forced to meet Amazon’s rules, including a pure white background (RGB 255, 255, 255) and the exclusion of props or text overlays.
• Multi‑view output — By providing a single prompt, sellers receive up to three supplementary angles—side, back, or lifestyle—ready for upload.
• Credit‑based pricing — Amazon supplies a limited quota of free generations each month; any extra image costs $0.10 per file.
• Revision history — Every AI‑created picture is stored with version control, so a seller can revert to a prior iteration with a single click.
• Scalable across catalog sizes — Whether a brand has 10 SKUs or 1,000, the tool scales linearly, generating each image in the same time frame.

How the Amazon Generative AI Image Creation Tool Works

1. Open the generator — From Seller Central, go to Advertising → Creative Studio and select AI Image Generator; for instance, an ergonomic office‑chair vendor clicks “Create New Image.”
2. Supply product metadata — Input the product name, key attributes, and desired canvas size; a seller might type “black leather office chair, high‑gloss finish, white background, 1200 × 1200 px.”
3. Choose image purpose — Pick “Primary Photo” for a single hero image or “Supplementary View” to receive three angle shots; a retailer selecting “Supplementary View” automatically gets front, side, and angled perspectives.