Overview

On October 26 2023 Helium 10 reported three rapid developments that could reshape Amazon and Walmart selling strategies. Amazon introduced a generative‑AI tool that creates product images directly in Seller Central, Walmart tightened its policy against incentivized reviews, and “anime”‑themed merchandise is experiencing double‑digit search growth on Amazon. Sellers who act now can safeguard listings, stay compliant, and tap emerging demand.

Key Points

• Amazon AI Image Generator — Sellers can now produce custom, high‑resolution product photos inside Amazon’s A+ Content editor, removing the need for external designers.
• Walmart Review Policy — Walmart’s system will automatically flag and delete any review that appears linked to a compensation offer, raising the threat of account warnings or suspensions.
• Anime Category Growth — Searches for anime‑related products on Amazon have risen by double‑digit percentages since early 2023, driving new competition and higher ad costs.
• Holiday Season Prep — Keyword data shows spikes for “gift‑ready anime” and “AI‑enhanced product images” in early November, creating a narrow window for optimized listings.
• Tool Integration — Helium 10 now offers a dashboard that tracks AI‑generated image compliance and monitors Walmart review removal trends in real time.
• Compliance Monitoring — The same Helium 10 suite alerts sellers when a listing contains potentially prohibited elements, such as copyrighted characters or misleading claims.

How Amazon AI Image Generator Works

1. Access via Seller Central — Open the A+ Content editor, click the “Generate Image” button, and type a prompt such as “sleek black ceramic coffee mug with steam.” The AI instantly renders a high‑resolution image that follows Amazon’s style rules.
2. Prompt Refinement — Adjustable sliders let you tweak color, lighting, and background; for example, changing the prompt to “matte white mug on a wooden table with soft shadows” produces a new version in seconds.