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In February 2025 Amazon Ads moved its AI Video Generator out of beta, adding high‑motion, multi‑scene storytelling and automatic music. The upgrade creates six...
Advertising API Release Notes
Amazon advertising CPCs have risen 10-15% year-over-year, now averaging over $1.00 per click. The article breaks down current benchmarks and outlines practical...
Advertising API Release Notes
Amazon's expanded CTV advertising tools, new shoppable pause ads, and improved AMC attribution give sellers a cross-channel advantage heading into Q4 2025, but...
Advertising API Release Notes
Amazon has launched a machine‑learning‑driven “optimized targeting” option for Sponsored Display conversion campaigns, now live on 19 marketplaces. The feature...
Advertising API Release Notes
Amazon's Rufus now runs on tens of thousands of custom Trainium AI chips in a leader‑follower architecture, delivering sub‑second responses (≈800 ms) even...
Advertising API Release Notes
Amazon advertising CPCs have risen by double digits in 2025, with Sponsored Products averaging $0.80–$1.40, Sponsored Brands at $1.00–$1.80, and Sponsored...
Advertising API Release Notes
Amazon is unifying its EPR pay-on-behalf policies across the UK, Spain, and France into a single framework effective August 27, 2025, introducing fee reserves,...
Advertising API Release Notes
By 18 August 2025 Amazon will require a valid national EPR registration number for every battery‑containing ASIN on all nine EU marketplaces (DE, FR, IT, ES,...
Advertising API Release Notes
Amazon’s Rufus AI, launched 2024, answers natural‑language shopper questions by pulling data from titles, bullet points, descriptions, reviews, Q&A and images,...
Advertising API Release Notes
Amazon recalled about 2,700 Amazon Basics Premium Foam Eurotop mattresses sold from early 2023 to mid‑2024 after they failed the federal flammability test....
Advertising API Release Notes
Starting early 2025 Amazon auto‑enrolled all active Sponsored Brand and Sponsored Product campaigns into the Rufus AI shopping assistant, displaying...
Advertising API Release Notes
Amazon's new Rufus AI assistant now parses the full 2,000‑character product description, title, bullet points, A+ Content, reviews and Q&A to answer...
Advertising API Release Notes
From 31 July 2025 Amazon Business sellers using FBM must register a separate VAT number for each ship‑from address and follow the UK Internal Market Act “green...
Advertising API Release Notes
Amazon’s new Cosmo AI search engine, launched in 2024, shifts ranking from keyword density to buyer‑intent detection, using a knowledge‑graph of over...
Advertising API Release Notes
Amazon's Counterfeit Crimes Unit (CCU) reports 200+ civil actions, $180 million in penalties and 65+ prison sentences in its five‑year progress report. AI now...
Advertising API Release Notes
Amazon's average CPC has risen to $1.12 in 2025, up 15.5% year-over-year and 58% over five years. The data highlights intensifying marketplace competition and...
Advertising API Release Notes
Amazon is piloting a limited U.S. rollout of Sponsored Ads inside the Rufus AI shopping assistant, where ad placement is driven by listing content quality...
Advertising API Release Notes
Amazon's AI search tools Rufus and COSMO are replacing keyword matching with conversational, intent-driven product discovery. Sellers need to rewrite listings...
Advertising API Release Notes
Amazon is launching a standalone stolen goods policy on June 30, 2025, requiring sellers to maintain verifiable supply chain documentation. Non-compliance...
Advertising API Release Notes
Amazon has raised Prime Video ad load by 70‑100%, moving from 2‑3.5 min to 4‑6 min per hour by mid‑2025, expanding the ad‑supported audience to 315 M global...
Advertising API Release Notes