Overview

Amazon is rolling out a dedicated policy targeting the sale of stolen goods on its marketplace, with enforcement beginning June 30, 2025. The policy consolidates previously scattered rules into a single framework that includes strict supply chain documentation requirements and a harsh penalty structure. For sellers, the message is clear: verifiable sourcing records are becoming a non-negotiable compliance obligation.

What's Changing

• Consolidated stolen goods policy — Existing rules spread across multiple agreements are being unified into one enforceable policy covering all product categories
• Supply chain documentation mandate — Sellers must maintain records with verifiable supplier contact details and original manufacturer information, available on demand
• Direct supplier verification — Amazon can contact your suppliers and manufacturers directly to authenticate product sourcing, bypassing sellers entirely
• Escalated penalty framework — Consequences range from immediate suspension and listing removal to fund holds, FBA inventory disposal at seller expense, and potential legal action
• June 30, 2025 effective date — All documentation must be in order before enforcement kicks in

Why This Policy Is Emerging Now

Amazon frames this as a formalization of rules already embedded in its seller agreements rather than an entirely new initiative. That said, the timing coincides with growing regulatory pressure from the INFORM Consumers Act, which compels e-commerce platforms to take demonstrable steps against stolen and counterfeit merchandise.

By establishing a standalone policy with clearly defined expectations, Amazon strengthens its legal and operational position for enforcement. The explicit mention of law enforcement cooperation in the penalty structure signals that severe violations may be escalated beyond marketplace-level consequences into criminal or civil proceedings.

What Documentation You'll Need

The compliance framework revolves around supply chain records that sellers must maintain for all inventory, regardless of whether it's fulfilled through FBA or merchant-fulfilled channels. At a minimum, sellers need verifiable contact information for their direct suppliers and original manufacturers, establishing a traceable chain from production to listing.